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Spalding Celebrates 125th Anniversary of Basketball With ‘Honor the Game’ Campaign, Paul Partnership

PLAYA VISTA, CA - SEPTEMBER 26: Chris Paul #3 of the Los Angeles Clippers poses for a portrait during the 2016-2017 Los Angeles Clippers Media Day on September 26, 2016 at the Los Angeles Clippers Training Center in Playa Vista, California. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and/or using this Photograph, user is consenting to the terms and conditions of the Getty Images License Agreement. Mandatory Copyright Notice: Copyright 2016 NBAE (Photo by Juan Ocampo/NBAE via Getty Images)
(Photo by Juan Ocampo/NBAE via Getty Images)

Spalding announced today the launch of its ‘Honor the Game,’ digital marketing campaign celebrating basketball’s illustrious 125th anniversary on Wednesday, December 21st. As the largest basketball equipment supplier in the world, Spalding has been a partner of the sport for more than a century and is honoring the game that has challenged, inspired and awakened the competitive spirit in all of us.

“We are extremely proud of our storied history with the game of basketball.  From developing the first basketball for official use to being the Official Basketball of the NBA for 33 years, basketball is core to what we do,” said Kenyatta Bynoe, VP of Global Brand Marketing and Partnerships at Spalding.  “Our latest campaign, ‘Honor the Game’ will ignite a conversation around the impact the sport has had on the entire basketball community.  We look forward to continuing to grow the game on a global stage and sharing the experience for the next 125 years.”

Spalding’s ‘Honor the Game’ campaign encourages #TrueBelievers and basketball fans via a call-to-action to share inspired social media posts and stories on how they will honor the game in celebration of the 125th anniversary of basketball. The campaign will be brought to life and distributed through partnerships with SLAM, ABC digital networks and other strategic partners. To enhance and celebrate the anniversary, the brand will release an open letter to the game of basketball, a series of ‘Honor the Game’ themed digital content and 125 limited-edition commemorative SPALDING® basketballs, which will be featured on the brand’s Facebook, Twitter, Instagram, and Spalding.com sites throughout the month of December.

In addition to the campaign, Spalding is proud to announce a partnership with NBA All-Star and L.A. Clippers point guard Chris Paul.  Paul joins an elite class of brand endorsers including NBA All-Stars DeMar DeRozan of the Toronto Raptors and Damian Lillard of the Portland Trail Blazers. As part of the partnership, Paul will be featured in the ‘Honor the Game’ campaign and in future Spalding marketing initiatives, appearing in digital and print ads as well as in-store signage.

“We are thrilled to welcome Chris Paul to the Spalding family,” adds Bynoe. “His contribution to the game of basketball is incredible both on and off-the-court.  Chris embodies the spirit of our #TrueBelievers movement through his uncompromising work ethic and confidence in defying all odds and obstacles.”

About Jerry Milani

Jerry Milani is a freelance writer and public relations executive living in Bloomfield, N.J. He has worked in P.R. for more than 25 years in college and conference sports media relations, two agencies and for the International Fight League, a team-based mixed martial arts league, and now is the PR manager for Wizard World, which runs pop culture and celebrity conventions across North America. Milani is also the play-by-play announcer for Caldwell University basketball broadcasts. He is a proud graduate of Fordham University and when not attending a Yankees, Rams or Cougars game can be reached at Jerry (at) JerryMilani (dot) com.

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