Following the successes of its first two Super Bowl appearances, Wix.com Ltd. (Nasdaq: Wix) today announced that it will return to the Super Bowl marketing lineup with a new TV spot airing during the FOX broadcast of Super Bowl LI, Sunday, February 5, 2017. Wix will again depart from the traditional client-agency route for their third Super Bowl ad for a campaign expected to make an impact during the game and well beyond.
“For our third appearance we really wanted to tell the Wix story ourselves and demonstrate our creative strength,” said Omer Shai, Wix CMO. “For the past two years we have delivered positive campaigns that placed Wix in front of millions of people. The Super Bowl showcases our design talent, attracts new customers and immediately prompts conversations with exciting visionary partners. Our ads show the world our capacity for creativity and our platform delivers it.”
Wix has a winning tradition of working with major sports brands and events. Earlier in 2016, Wix partnered with the New York Yankees to help find the #BiggestYankeesFan. The company also has sponsorships with the City Football Group, including Manchester City FC, New York City FC and Melbourne City FC.
Shai continued, “The Super Bowl is an important ingredient in our marketing mix as it reaches our fans, potential new customers and more than 100 million viewers who are joining together for the spectacle that is game day. The Super Bowl exemplifies the Wix ideals of fun, excitement and passion. We are thrilled to have the privilege to be part of something so huge once again.”