Ride Television Network, Inc. today announced plans to bring RIDE TV, available as a subscription video on demand (SVOD) service and devoted exclusively to equine sports and lifestyle, to Comcast’s Xfinity X1 platform. Available over the internet on X1, RIDE TV is expected to launch this summer, giving Xfinity X1 customers nationwide who love everything equine the ability to enjoy hundreds of originally produced programs by saying “RIDE TV” into their X1 voice remote or by navigating to the service in the networks section of Xfinity On Demand. RIDE TV can be added to a customer’s Xfinity service for $4.99/month.
RIDE TV Chief Executive Officer Michael Fletcher added, “I wish to personally thank the leadership of Comcast for launching our service. By supporting independent networks like RIDE TV and making them available via the Xfinity X1, it is evident Comcast is committed to giving customers more choice when it comes to enjoying the programming that’s most important to them.”
Over 35 million Americans ride horses every year, and one in 63 Americans have a direct connection to the horse industry. It is estimated that the U.S. horse industry adds nearly $122 billion to the economy on an annual basis.