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U.S. Polo Assn. Creates ‘The Polo Life’ Show

Juan Bollini (PRNewsfoto/USPA Global Licensing Inc)
Juan Bollini (PRNewsfoto/USPA Global Licensing Inc)

USPA Global Licensing Inc. (USPAGL), the official licensing arm and broadcaster of the United States Polo Association (USPA), is proud to partner with the Palm Beach County Tourist Development Council (TDC) in sponsoring a new television and digital show “The Polo Life,” a 30-minute experience that takes viewers inside the sport and lifestyle surrounding the world of polo.

“The Polo Life” will reach over 60 million households across a national audience and debut Labor Day weekend on the TVG Network, which focuses on equestrian sports. In addition to the national broadcast, the show will air on ThePalmBeaches.tvand be available in Palm Beach County hotels and resorts, as well as on content provider Roku. USPAGL will place the show in many of the 1,000 U.S. Polo Assn. retail stores that span 100 countries, as well as on multiple digital platforms including the company’s website at www.uspolo.org, reaching millions of consumers and sports fans globally.

Set against the backdrop of Palm Beach County, “The Polo Life” takes the viewer through a sneak-peek into the world of polo and offers content for both polo enthusiasts and novices alike. Viewers will meet professional polo player and U.S. Polo Assn. brand ambassador Juan Bollini Jr., take a tour of the multi-million-dollar Santa Rita Polo Farm and experience an inspirational story about how the sport of polo supports disabled children through Vinceremos Therapeutic Riding Center. The piece also showcases the amazing food, fashion and lifestyle surrounding the sport, and takes viewers behind the scenes of West Palm Beach-based brand U.S. Polo Assn., the official brand of the USPA. Viewers will get an inside look at the sports-inspired brand’s global headquarters and authentic connection to the sport of polo.

“We are proud to partner with the Palm Beach County Tourist Development Council and KO-MAR Productions on such a compelling show that will be shared with a global audience,” commented J. Michael Prince, president and CEO of USPAGL. “The brand and the sport have a strong connection to the Palm Beach County community and we believe this partnership offered the opportunity to tell that amazing story to consumers and sports fans around the world. We look forward to continuing our partnership and building awareness for the brand and the sport for many years to come.”

Glenn Jergensen, the executive director of the Palm Beach County Tourist Development Council, commented, “We are proud to support the efforts of U.S. Polo Assn. in showcasing the ‘Equestrian Capital of the World’ here in Palm Beach County, Florida, and the Village of Wellington. The Tourist Development Council and our Palm Beaches Television Channel intend to continue highlighting the ‘King of Sports’ to our visitors and residents so that all may enjoy the many ways in which this sport enhances our quality of life in this community.”

About Jerry Milani

Jerry Milani is a freelance writer and public relations executive living in Bloomfield, N.J. He has worked in P.R. for more than 25 years in college and conference sports media relations, two agencies and for the International Fight League, a team-based mixed martial arts league, and now is the PR manager for Wizard World, which runs pop culture and celebrity conventions across North America. Milani is also the play-by-play announcer for Caldwell University football and basketball broadcasts. He is a proud graduate of Fordham University and when not attending a Yankees, Rams or Cougars game can be reached at Jerry (at) JerryMilani (dot) com.

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