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USWNT Players Association Aims to Boost Player Marketing with Athlete-Driven Partnership

USWNTThe U.S. Women’s National Team Players Association (USWNTPA) and opendorse, the leading athlete marketing platform, today announced the launch of a partnership that will provide U.S. Women’s soccer players with a solution to build their brands and collaborate with partners on social media. The agreement makes opendorse the official social media activation partner of the USWNTPA.

With opendorse, USWNT players – both active and retired – have access to approve and share content to their Twitter, Facebook, and Instagram channels with the tap of a button. The platform provides brand partners, including sponsors and licensees, with a streamlined solution to access the players and their agents, and push approved posts through their personal social channels.

While the partnership is new, more than twenty players and team alumni are currently active on the platform and have seen previous success alongside their partners.

“The players are incredibly strong ambassadors, not only for the sport of soccer, but for social change initiatives. We understand the power of both their collective and individual brands and want to empower them to maximize that value,” said USWNTPA Executive Director, Becca Roux. “From its work with the NFLPA, opendorse has proven to be the leading solution in helping athletes on social while providing value to partnering brands and properties. We’re excited to bring these proven solutions to both to USWNT Players and to our licensing partners who support the game and want to see it grow.”

USANTPA-LogoBrands and properties can now use opendorse to access the most marketable collective of athletes in women’s sports. USWNT players lead all major U.S. women’s sports in key social metrics including total audience per player, engagement rate, and video views.

In a similarly structured partnership with the NFLPA, opendorse has helped more than one thousand active and retired NFL players connect with hundreds of brands to share content on social, reaching over one billion fans worldwide. The athlete marketing platform also has league-level partnerships with the PGA TOUR, LPGA, and WTA.

“The USWNT Players Association has embraced the future of player marketing, and this partnership marks the next significant step to helping its entire collective of athletes,” said opendorse CEO Blake Lawrence. “This is the most marketable collection of athletes in women’s sports and we’re thrilled to help them build and maximize the value of their brands with tools they can trust. We look forward to helping the players and their partners reach the next generation of soccer fans on social.”

About Jerry Milani

Jerry Milani is a freelance writer and public relations executive living in Bloomfield, N.J. He has worked in P.R. for more than 25 years in college and conference sports media relations, two agencies and for the International Fight League, a team-based mixed martial arts league, and now is the PR manager for Wizard World, which runs pop culture and celebrity conventions across North America. Milani is also the play-by-play announcer for Caldwell University football and basketball broadcasts. He is a proud graduate of Fordham University and when not attending a Yankees, Rams or Cougars game can be reached at Jerry (at) JerryMilani (dot) com.

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