beIN SPORTS USA and HC2 Network today announced a partnership with Azteca America, a U.S.-based Spanish-language television network and operated by a wholly-owned subsidiary of HC2 Broadcasting Holdings Inc., to represent media sales under one unified force in the United States.
The partnership, which comes ahead of the 2019-2020 Upfront season, marks a television network milestone as Azteca America leads media sales for beIN’s English and Spanish-language TV channels to cover advertisers and clients under one umbrella on an exclusive basis – including beIN SPORTS, beIN SPORTS en Español and beIN SPORTS CONNECT, the live streaming platform. beIN SPORTS USA and Azteca America will deliver a powerful combination of high quality and engaging sports and entertainment content to the market.
“It is a new day at beIN SPORTS USA as we combine the stellar market reputation of Azteca America with the global sports portfolio and industry excellence of our programming to deliver innovative options to advertisers throughout the U.S.,” said Antonio Briceño, beIN SPORTS’ Deputy Managing Director for the U.S. and Canada. “This is another testament to the power of partnership between key players in the media space to deliver unique offerings to advertisers.”
“HC2 Network is excited to lead this innovative industry effort as Azteca America continues to partner and deliver valuable solutions-based media to our advertiser partners through our quality content and highly engaged audience,” said Craig Geller, Executive Vice President, HC2 Network. “The prestigious sports channels of beIN SPORTS USA, combined with the broadcast reach of Azteca America Network, proves that ‘scale’ can be achieved by the combination of strong independents and not just the large media holding companies. Today, more than ever, clients are looking for opportunities to connect with our audience in an ever-changing media marketplace.”
Together with beIN SPORTS USA, Azteca America is breaking new ground on ways independent channels can scale and compete effectively with media companies that have a slate of their own channels. Collectively, Azteca America and beIN SPORTS USA represent an advertising platform that reaches more than 32 million people, according to Nielsen. (NTI Live+SD Time Period Report; includes six minute qualifier; M-Sun 6a-6a TP, 2017-2018 broadcast season).
Upcoming, Azteca America and beIN SPORTS USA will announce its programming line-ups and market innovations for the 2019-2020 Upfront marketplace.
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