Barstool Sports, the preeminent next generation sports media brand and platform, today announced the launch of its OTT platform, created by app development and content distribution expert, MAZ. Barstool’s audience will now have the ability to consume their favorite videos via Roku, FireTV and AndroidTV. Barstool has separately released apps for Apple TV earlier this year. Customers will find apps on these platforms for Barstool Sports, its flagship brand and Barstool Bets, its new sports gambling destination. This activation will increase Barstool Sports’ distribution while pushing the brand to a wider demographic and further establishing its presence and credibility in media.
“We have always had an audience with an insatiable appetite for long form video. As we continue to invest in great content and high quality production, we’re making our shows available in the living room and on the big screen for our fans,” said Deirdre Lester, Chief Revenue Officer at Barstool Sports.
MAZ was able to onboard Barstool Sports and create a simple yet powerful solution, a significant acceleration of the often lengthy timeline associated with building an OTT channel.
“It was a great opportunity for MAZ to give on-demand access to Barstool’s content through connected TV,” said Mike Ram, Senior Vice President of Business Development. “They had a wealth of high-quality video which we’ve now housed in a sleek, user-friendly app.”
MAZ’s development system for Barstool presents a smooth and compelling user interface and experience. MAZ will bring continued support to Barstool’s internal production team throughout the development and maintenance of its app.