Home / News / GEICO Extends Partnership With National Lacrosse League For Full 2019-20 Season

GEICO Extends Partnership With National Lacrosse League For Full 2019-20 Season

Photo by Sara Schmidle
Photo by Sara Schmidle

The National Lacrosse League (@NLL) has announced an extension of its groundbreaking partnership with GEICO, one of the largest insurance providers in the United States. GEICO will be the official insurance provider of the NLL for the full season after becoming a partner in March of 2019.

We welcome GEICO back for the full season after a very positive initial engagement at the end of the 2018-19 season,” said Kevin Morgan Executive Vice President & CRO, NLL. “Our expanded footprint, the growing audience on Bleacher Report LIVE, and a young and active demographic make this a great fit for both sides.”

In addition to in-arena signage and a significant presence on NLL coverage on BR Live, all NLL teams’ away uniforms will have the GEICO patch featured on the jersey tail for the season.

The NLL is the premier lacrosse league in the world, ranking third in average attendance for pro indoor sports, with 13 teams in key markets across North America. The NLL experienced substantial growth last season with nearly a million total ticket sales, a 28-percent increase from 2017-18, and 60 percent of ticket sales were from people who never played lacrosse. Digital viewership also rose significantly through Turner and B/R Live, showing substantial increases in total unit sales (up 151 percent from last year), average unique viewers (+27 percent) and average minute audiences (+14 percent). Sponsorship revenues are projected to see a 29-percent increase from 2018 to 2019.

For the most up to date information and breaking news, sign up for the NLL newsletter at NLL.com. Also follow Deputy Commissioner Jessica Berman and Commissioner Sakiewicz on Twitter @JessicaBerman1 and @NLLcommish, respectively.

About Jerry Milani

Jerry Milani is a freelance writer and public relations executive living in Bloomfield, N.J. He has worked in P.R. for more than 25 years in college and conference sports media relations, two agencies and for the International Fight League, a team-based mixed martial arts league, and now is the PR manager for Wizard World, which runs pop culture and celebrity conventions across North America. Milani is also the play-by-play announcer for Caldwell University football and basketball broadcasts. He is a proud graduate of Fordham University and when not attending a Yankees, Rams or Cougars game can be reached at Jerry (at) JerryMilani (dot) com.

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