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‘Just Mercy’ Gets Celebrity, Team, Athlete Endorsements

JustMercyFilmLeading up to Friday’s nationwide release of Warner Bros. Pictures’ “Just Mercy,” a growing list of luminaries, sports teams, faith leaders and global corporations have come out in support of the film through theatre buyouts. The film, which opened in limited release on Christmas Day, has struck a chord with critics and moviegoers, earning an exceedingly rare A+ CinemaScore in addition to being Certified Fresh on Rotten Tomatoes with a 99% Audience Score. “Just Mercy” has also won seven Audience Awards at film festivals across the country, including the Mill Valley, Chicago, Virginia, New Orleans, Twin Cities and Heartland Film Festivals.

People are inspired by the story of a true hero for our time, attorney Bryan Stevenson, a Black man who courageously took on powerful forces in Alabama to save the life of an innocent Black man on death row. Bryan has since become an indomitable force for change, both in his community and across the nation, tirelessly fighting for justice for people trapped in a system where the cards are often stacked against them.

Stars from the worlds of sports, acting, fashion and music, as well as sports teams, key faith leaders and churches, and multinational corporations, have been motivated to buy out entire theatres and offer free admission, in hopes of making this powerful story accessible to as many people as possible. Some of those on the growing list of those doing theatre buyouts include:

  • Kobe Bryant
  • Kanye and Kim Kardashian West
  • John Legend
  • Common
  • Lena Waithe

and many more.

Michael B. Jordan (“Black Panther,” the “Creed” films, “Fruitvale Station”) and Oscar winners Jamie Foxx (“Ray,” “Baby Driver,” “Django: Unchained”) and Brie Larson (“Room,” “Short Term 12,” “Captain Marvel”) star in “Just Mercy.” Award-winning filmmaker Destin Daniel Cretton (“The Glass Castle,” “Short Term 12”) directed the film from a screenplay he co-wrote, based on Bryan Stevenson’s bestselling memoir.

About Jerry Milani

Jerry Milani is a freelance writer and public relations executive living in Bloomfield, N.J. He has worked in P.R. for more than 25 years in college and conference sports media relations, two agencies and for the International Fight League, a team-based mixed martial arts league, and now is the PR manager for Wizard World, which runs pop culture and celebrity conventions across North America. Milani is also the play-by-play announcer for Caldwell University football and basketball broadcasts. He is a proud graduate of Fordham University and when not attending a Yankees, Rams or Cougars game can be reached at Jerry (at) JerryMilani (dot) com.

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