Sports Media Report
The National Lacrosse League (@NLL), the premier professional lacrosse league in the world, today announced that AT&T will be the league’s first-ever official Telecommunications partner in the United States. The AT&T deal is the latest in a series of announcements that continues to amplify the growth of the NLL into a new decade.
“There are few brands that are more tied to sports business success and growth than AT&T, and we welcome them as the latest addition to our growing list of brand partners,” said Kevin Morgan NLL Executive Vice President, Chief Revenue Officer. “We are an action packed digital-first property. Wireless access and connectivity is key to bringing our games and highlights to a growing consumer base. They are the perfect partner to help us continue that expansive reach.”
In addition to Category Exclusivity in the United States, AT&T will be the Entitlement Partner of The NLL MVP Award. They will have a growing activation presence both in arenas and in the NLL’s fast-growing broadcast and social platforms.
The NLL is the premier professional lacrosse league, ranking third in average attendance for pro indoor sports, with 13 teams in key markets across North America. The NLL experienced substantial growth last season with nearly a million total ticket sales, a 28-percent increase from 2017-18, and 74 percent of ticket sales were from people who never played lacrosse. Digital viewership also rose significantly through B/R Live, showing substantial increases in total unit sales (up 151 percent from last year), average unique viewers (+27 percent), and average minute audiences (+14 percent). Sponsorship revenues are projected at a 29 percent increase year over year as well.
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