beIN SPORTS announced today the addition of beIN SPORTS XTRA, the network’s free, 24/7 English-language live sports streaming channel, to Pluto TV’s current programming lineup. Pluto TV has more than 20 million monthly active users – all of whom now have access to the world-class LIVE sports content offered by beIN SPORTS XTRA via mobile, web and connected TV streaming devices.
“It’s an exciting moment for us at beIN SPORTS as we sustain the momentum of beIN SPORTS XTRA’s launch with the addition of Pluto TV,” said Antonio Briceño, beIN SPORTS Deputy Managing Director for North America. “With this addition, we further expand our U.S. digital footprint to well over 100M+ devices by reaching Pluto TV’s millions of active monthly users. We look forward to providing these users with a consistent LIVE sampling of our world-class content highlighted this month by LIVE coverage of the Women’s Tennis Association Qatar Open Quarterfinals, Semifinals, and Final, which run from February 27 – 29, as well as ongoing LaLiga, Ligue 1, Copa Libertadores, Copa Sudamericana, and Turkish SüperLig soccer matches.
“This launch is a perfect complement to the exhilarating month that lies ahead on beIN SPORTS’ flagship linear pay TV channels, with South America’s Recopa featuring Flamengo vs Independiente del Valle on February 19 and 26, and soccer’s biggest rivalry, LaLiga’s El Clásico, featuring Real Madrid vs FC Barcelona on March 1,” added Briceño.
“beIN SPORTS XTRA is a natural fit to our lineup, bringing all of the action and adrenaline that comes from the live streaming of premium sporting events to Pluto TV,” states Amy Kuessner, SVP of Content & Global Partnerships. “Their stellar lineup of sports programming, that includes a highly coveted European fútbol lineup, along with the technical prowess to power live streaming, is guaranteed to excite Pluto TV’s ever-growing audience.”