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National Lacrosse League Announces First-Ever Expansion into the State of Texas

NIck Sakiewicz
NIck Sakiewicz

The National Lacrosse League (@NLL), the longest running and most successful professional lacrosse league in the world, today announced that their 14th franchise has been awarded to Fort Worth, Texas. Bill Cameron will be the majority owner while Greg Bibb will serve as Managing Partner of the yet to be named team. Cameron is CEO and Chairman of the Board of Cameron Enterprises, partial owner and board member of the NBA’s Oklahoma City Thunder, and lead owner and chairman of the Dallas Wings of the WNBA, while Bibb is Chief Executive Officer and Partner of the WNBA’s Dallas Wings. The Fort Worth team will begin play at the new Dickies Arena in Fort Worth in the 2021-22 season. It is the first time the NLL has expanded into the State of Texas in its 34-year history.

It is also the first expansion announcement for any men’s professional North American sports league in 2020. The last official announcement for any men’s professional sports league was Major League Soccer’s expansion into Sacramento, which occurred on October 21, 2019.

“We welcome Fort Worth as our 14th team and are excited to be working with a first-class organization led by Bill Cameron, Greg Bibb and the leadership at Dickies Arena, one of the premier state-of-the art facilities in the United States,” NLL Commissioner Nick Sakiewicz said. “Greg’s accomplishments with the WNBA’s Dallas Wings, one of the greatest business success stories in professional sports in North America, and a Fort Worth fan base who craves what we provide — fun-filled nonstop action — will make this franchise a must see and must follow, not only for fans in the area around Fort Worth, but for the global sports business community, and all those with a passion for lacrosse. All the pieces we look for in a new partner are in place and we have already begun assisting with the ramp up to the opener 18 months from now.”

“As we look to expand our sports business portfolio the National Lacrosse League, and the model Nick and his team have created in the past few years, is a perfect fit,” Bibb said. “We wanted a growing sport that is on the rise and that fans can engage with, not just at the arena but at the grassroots level, and one that understands the value of the digital native fans and how brands can engage in these fluid times. The NLL checked all those boxes, and we can’t wait to bring this new franchise to the fans in greater Fort Worth.”

The franchise will play its games at Dickies Arena in Fort Worth. The 14,000-seat arena opened its doors in November of 2019, which is managed by Trail Drive Management Corp. (TDMC), a 501C-3 not-for-profit, and is home to the Fort Worth Stock Show rodeo performances.

“Dickies Arena is excited to add the NLL to its event list,” said TDMC’s Matt Homan, President and General Manager of Dickies Arena. “We believe there is a solid ownership team along with the strength of the NLL. We are looking forward to working with Bill and Greg’s team locally to make sure that the Fort Worth community has a long term franchise.”

Dickies Arena is scheduled to host the American Athletic Conference men’s and women’s basketball championships in 2021 and 2022, and the 2022 NCAA Division I Men’s Basketball Tournament as well as a wide range of concerts, family shows, and is the new home to the Fort Worth Stock Show rodeo performances.

“Fort Worth is a world-class sports destination and we are excited to welcome the National Lacrosse League franchise to our community and our spectacular new Dickies Arena,” added Jason Sands, Director, Fort Worth Sports Commission.

The Fort Worth team name, logo, and colors will be announced later this year.

NLL Fort Worth follows the successful expansion of the league in 2018 into Long Island, New York with the New York Riptide and Halifax, Nova Scotia with the Halifax Thunderbirds, who relocated from Rochester, New York and were replaced in Rochester by a new Knighthawks team owned by Pegula Sports and Entertainment. Those teams began play in the 2019-2020 season that was shortened due to COVID-19.

Dates for the 2020 NLL Draft and other key information regarding the start of the 35th NLL season will be announced later this year.

About Jerry Milani

Jerry Milani is a freelance writer and public relations executive living in Bloomfield, N.J. He has worked in P.R. for more than 25 years in college and conference sports media relations, two agencies and for the International Fight League, a team-based mixed martial arts league, and now is the PR manager for Wizard World, which runs pop culture and celebrity conventions across North America. Milani is also the play-by-play announcer for Caldwell University football and basketball broadcasts. He is a proud graduate of Fordham University and when not attending a Yankees, Rams or Cougars game can be reached at Jerry (at) JerryMilani (dot) com.

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