With baseball, basketball, hockey and others back on the fields, courts and ice, and football training camps underway, fans have been able to enjoy live sports that the COVID-19 pandemic has denied them. With hopes high that the delayed seasons can continue through to their conclusions, fans’ enthusiasm for Strat-O-Matic (www.strat-o-matic.com) baseball board and digital games set records for sales and engagement, according to numbers released today by the market leader in sports simulations.
For the period of March through July 2020, Strat-O-Matic sales far surpassed the same time frame in 2019:
- Baseball Board and Windows platform sales are more than 70% higher
- Baseball Board game product sales are more than 85% higher
- Baseball Windows platform sales are more than 50% higher
- Strat-O-Matic Baseball 365 sales are more than double
- New Members on Strat-O-Matic Baseball 365 are more than 200% higher
And this past month, as the pro squads were returning, interest in Strat-O-Matic baseball was even more pronounced, as compared to July 2019:
- Baseball Board game product sales were more than 80% higher
- Baseball Windows platform sales were more than double
- Strat-O-Matic Baseball 365 sales were more than double
The Strat-O-Matic daily baseball season simulation also brought the company unprecedented attention from popular sports and entertainment personalities and media outlets:
- San Francisco broadcasters Jon Miller and Dave Flemming created a video simulating the team’s home opener.
- Drew Carey and Slim Jim Phantom played out the All-Star Game live on video.
- Strat-O-Matic partnered with Marquee Sports Network to develop customized Cubs content
- More than a dozen newspapers and other platforms, including The San Francisco Chronicle, Akron Beacon Journal, Grand Junction Daily Sentinel and others reported the simulation results regularly. Numerous writers were engaged in selecting lineups and also involved their readers via social media.
““I am proud our incredible team was able to pivot in this complex market,” said Adam Richman, Strat-O-Matic President. “We are thrilled live sports have come back, and through the pandemic, simulation’s crucial place in sports has become clear.
“We look forward to providing more entertainment and connection for sports fans,” he added. “Strat-O-Matic has been and will continue to be the bridge to fill holes as professional sports leagues awaken and occasionally pause as our country moves through this difficult time.”