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Ready® Strengthens Collegiate Footprint, Announces Major Sports Drink Expansion

Ready® Nutrition (@ready_nutrition), one of the fastest growing sports nutrition companies in America, today announced a major expansion of its new, best in class sports drink across the college athletics landscape.

Ready® has been named the Official Sports Drink of 8 Division I conferences encompassing 90 schools. With these partnerships, the schools’ student-athletes will be the first to benefit from Ready®’s cutting-edge sports drink that recently launched; featuring energy generating carbohydrates from real food sources and an electrolyte profile to optimize hydration during competition.

“Today’s athletes are demanding cleaner functional sports nutrition products that work to provide energy, hydration and help their bodies defend against the stresses of training and competition.” said Ready® Chief Science Officer, Dr. Kim Beals, PhD, RD, CSSD.  “Our Sports Drink uses a superfruit carb source for energy, a triple electrolyte blend for optimal hydration and plant nutrients to help with exercise recovery.”

Ready® will be the exclusive hydration provider at each conference championship for all sports and will also enjoy a platform to share their “Effort, Attitude and Energy” story with the athletes. In addition, Ready®’s Mobile Training Table™ and Ready Talks™ programming will be available for conference members’ athletic programs.

“We’re committed to helping student-athletes achieve their performance goals and our scientifically formulated Sports Drink will support those efforts at such an important time in their careers.” said Ready® Founder and CEO, Pat Cavanaugh, himself a former Division I athlete.   “Our sports drink is built different and we look forward to all these student-athletes benefiting from that difference.”

The list of Ready® Sports Drink partner conferences include:

· America East Conference
· Big South Conference
· Big West Conference
· Colonial Athletic Conference
· Conference USA
· Metro Atlantic Athletic Conference
· Southland Conference
· West Coast Conference

“We are excited to be a part of the Ready Nutrition family,” Conference USA Commissioner Judy MacLeod said. “Together we are able to assist our student-athletes in the pursuit of their goals through best practices in sports nutrition at our championship events. Our continued partnership with a brand that values attitude and effort is a great opportunity for our league.”

Added West Coast Conference Commissioner Gloria Nevarez, “We are excited for the opportunity to partner with Ready Nutrition. Hydration is an important part of student-athlete preparation and training in their pursuit of championships.  We are proud to have Ready Nutrition as the official hydration provider at our conference championship events.”

About Jerry Milani

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Jerry Milani is a freelance writer and public relations executive living in Bloomfield, N.J. He has worked in P.R. for more than 25 years in college and conference sports media relations, two agencies and for the International Fight League, a team-based mixed martial arts league, and now is the PR manager for Wizard World, which runs pop culture and celebrity conventions across North America. Milani is also the play-by-play announcer for Caldwell University football and basketball broadcasts. He is a proud graduate of Fordham University and when not attending a Yankees, Rams or Cougars game can be reached at Jerry (at) JerryMilani (dot) com.

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