Home / News / Joe Moore Award Becomes First Post-Season College Award Platform To Launch NIL Program

Joe Moore Award Becomes First Post-Season College Award Platform To Launch NIL Program

The Foundation for Teamwork, owners and creators of the Joe Moore Award (@joemooreaward) which honors the most Outstanding Offensive Line Unit in College Football, today announced that it is believed to be the first post season college award program to launch a Name Image and Likeness (NIL) program for its recipients. Timing is everything and the Joe Moore Award is excited to create a partnership with nine members of the 2021 award winners, the offensive line at the University of Michigan. Michigan was awarded the trophy in a ceremony last week in Ann Arbor and will play the University of Georgia in the Orange Bowl on Dec 31 at 7:30 p.m. ET.

“We have seen the great amount of exposure that both winners and finalists of all the major college football awards receive throughout the years, but the actual and immediate benefit from winning the award typically goes to the presenter, not the presentee,” said Aaron Taylor, CBS college football analyst and co-founder of the Joe Moore Award. Taylor, a member of the College Football Hall of Fame, played guard and tackle at the University of Notre Dame for the Award’s namesake, the legendary offensive line coach Joe Moore. “We want to begin to change that dynamic with the growth of NIL for these athletes, and the Joe Moore Award is proud to be what we believe to be the first of the major awards to begin a program which will have long-lasting benefits and a financial upside for our winners, and in many cases for the causes which will be tied to the program. On the field, we’ve always known that when the o-line wins, we all win, and we’re excited to help support Michigan’s O-line extend that same principle in our communities.”

The members of the Michigan offensive line will receive 100% of net t-shirt sales, with a portion going to a philanthropic beneficiary. Additionally the Joe Moore Award will match the players’ charitable gift, up to $10,000, to help further the reach of the winning units impact on their communities. The t-shirts and limited edition merchandise are designed by Make Your Move, an automated digital on-demand order processing and fulfillment partner and are available starting at $20.00 at gomym.com/collections/joe-moore-award.

The charity beneficiaries for the 2021 season are: The Seal Legacy Foundation which is dedicated to providing support to families of wounded and fallen United States Navy SEALs, educational assistance for SEALs and their families, and other charitable causes benefiting the SEAL community; and The AthLife Foundation, a national platform works to ensure that deserving kids from our nation’s most challenged, yet promising communities, can achieve in their future careers beyond sport.

Under offensive line coach Sherrone Moore, Michigan’s starting O-line has featured guard/tackle Karsen Barnhart (2 starts), guard Chuck Filiaga (4 starts), left tackle Ryan Hayes (13 starts), tackle Trente Jones (1 start), left guard Trevor Keegan (10 starts), right tackle Andrew Stueber (13 starts), center Andrew Vastardis (13 starts), and right guard Zak Zinter (11 starts). In addition, tight end Joel Honigford, a converted O-lineman, warrants mention as a key contributor to Michigan’s success.

Michigan led the Big Ten and lists 10th nationally in rushing (223.8 yards per game). The unit has conceded the fewest tackles for loss (27) and third-fewest sacks (10) in the nation this season. Only Army and Air Force, with a combined 204 pass attempts, have allowed fewer sacks. Michigan’s line has paved the way for a 1,000-yard back in Hassan Haskins (1,288 yards) and have another back in range in Blake Corum (939 yards). All five positions earned all-conference honors, with four of the five starters earning first or second-team accolades: Stueber (1st team), Hayes, Vastardis and Zinter (2nd) and Keegan (honorable mention).

The Trophy
The Joe Moore Award trophy, crafted by legendary sports sculptor Jerry McKenna, is the largest trophy in college football, weighing more than 800 pounds, is more than five feet wide and stands nearly seven feet tall. The trophy has been made available to Michigan to display on their campus until the 2022 winner is announced.

The Joe Moore Award is named after Joe Moore, widely regarded as one of the best offensive line coaches in college football history, and is the only major college football award to honor a group or unit. The award annually recognizes the nation’s Most Outstanding Offensive Line Unit that best display the fundamental and historical aspects of great offensive line play: Toughness, Effort, Teamwork, Consistency, Technique, and Finishing.

Voting Committee
The Joe Moore Award voting committee is comprised of 13 individuals who are highly knowledgeable about offensive line play, including former linemen, coaches, talent evaluators and media analysts. This group conducts in-depth analysis by reviewing game tape every week of the season to assess both the fundamentals and subtleties of overall O-line performance.

The 2021 voting committee includes Chairman Cole Cubelic (Auburn, SEC Network); Charles Arbuckle (UCLA, Indianapolis Colts); Randy Cross (UCLA, San Francisco 49ers); Gerry DiNardo (Notre Dame, head coach at LSU); Mike Golic, Jr. (Notre Dame, NFL, ESPN); Harry Hiestand (Joe Moore disciple, NFL and College O-line Coach); Barrett Jones (Alabama, St. Louis Rams); Duke Manyweather (Humboldt State, player and coach; founder of OL Masterminds); Geoff Schwartz (Oregon, Carolina Panthers); Sam Schwartzstein (Stanford, XFL rules creator); Phil Steele (publisher of Phil Steele’s College Football Preview, ESPN); Aaron Taylor (Notre Dame, Green Bay Packers, CBS Sports); and Lance Zierlein (NFL draft analyst, NFL.com and Prospects to Pros podcast, The Athletic).

Past Award Recipients
Past recipients of the Joe Moore Award include the offensive lines of the University of Alabama (2015), the University of Iowa (2016), the University of Notre Dame (2017), Oklahoma University (2018), LSU (2019), and the University of Alabama (2020 – first repeat winner).

About Jerry Milani

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Jerry Milani is a freelance writer and public relations executive living in Bloomfield, N.J. He has worked in P.R. for more than 25 years in college and conference sports media relations, two agencies and for the International Fight League, a team-based mixed martial arts league, and now is the PR manager for Wizard World, which runs pop culture and celebrity conventions across North America. Milani is also the play-by-play announcer for Caldwell University football and basketball broadcasts. He is a proud graduate of Fordham University and when not attending a Yankees, Rams or Cougars game can be reached at Jerry (at) JerryMilani (dot) com.

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