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USTA, French Tennis Federation Look To Turn Marketing Green Into Red Clay Gold

2016Roland-Garros_Wawrinka_vs_Troicki Stiv94410

American tennis and red clay have not been the best of matchups over the years—A Williams sister here, a Roddick there, even a random Capriati—but overall U.S. success has been on hard surfaces and grass. Maybe that can finally start to change via a new business- supported partnership at the ...

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Where is Twitter Streaming Making An Impact In Sports? How About Lacrosse?

loyolalax

There was huge buzz around Twitter’s mega partnerships with leagues like the NFL and how the live streaming of games on the platform will be transformative. While there is no doubt those partnerships are still evolving and have become a great conversation and marketing piece on what is already a ...

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Players Tribune Makes Noise With Audio Venture

carson-chase

For the most part in its brief but successful history, The Players Tribune has been all about still photos and print, with athletes telling their story in their own voice. In recent months the platform has made announcements looking to expand into more video and branded content and this week ...

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Lawyers, Search Firms and Schools Get In; eSports Continues To Grow As A Property

esports

There are certain points in time where even the most jaded veterans in the multi-billion dollar sports industry will admit that a new property has joined the mainstream. The UFC probably came with their first major sponsor deal, like Budweiser, the X Games and the Dew Tour came with television ...

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Fitch: Strong NFL TV Ratings Support Stadia Stability

LOGO-FITCH

Strong television ratings and packed stadia for the National Football League playoff games further validate the sport’s broad popularity and limit stadia competition, Fitch Ratings says. The NFL’s playoff games were successful despite their relatively small markets. Ninety-nine million viewers nationwide watched the games on January 23, and coverage in ...

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New Apparel Company Boosts Presence With Some Big Name Investors

Rhone

Nate Checketts has been around big time sports all his life. As the son of former St. Louis Blues owner and President of Madison Square Garden Dave Checketts he probably has a better understanding of the way sports business works, and sometimes doesn’t work, better than most entrepreneurs. So maybe ...

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Soccer Down Under Proves to Be A Business Hit

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As the seasons change in Australia it is becoming more and more apparent that the global sports scene is waking up to the massive opportunities to engage fans across the continent. The latest example was just a few weeks ago, when the International Champions Cup hit The Melbourne Cricket Grounds ...

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