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Is ‘The Last Dance’ Just The Start For The All-Encompassing Storytelling Genre In Sports?

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This past weekend ESPN wrapped up The Last Dance with episodes 9 and 10 averaging 5.6 million viewers across ESPN and ESPN2. That was up 10% from the previous week with episode nine reeling in 5.9 million to rank as the third most-watched episode of the run. The original airings ...

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Need a Cool For School Banner? New Deal Let’s You Buy Almost Anywhere

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Need some cool new wall swag from LSU or Clemson? Ready for Super Bowl? Now you can buy it anywhere. Winning Streak Sports, makers of custom designed wool banners that fans love, announced an exclusive five-year partnership and representation agreement that will service nearly 95% of the entire U.S. college ...

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In Washington, Continuing To Make A Monumental Jump In Gaming

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Washington has certainly seen its share of sports success in recent years: a Caps Stanley Cup, the Nats in MLB, the Mystics in the NBA, Virginia not that far away in men’s hoops, even now Georgetown in soccer. Mixed in with all that traditional success is the forward looking work ...

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How Twitter Can Increase Sport’s Brand Loyalty

courtesy Spartan

Sports and social media are two of the biggest industries in the world, but how can they combine their forces to help each other succeed? Twitter is a platform that sports fans run to, whether to find information on individual teams or players, view different opinions, or share their thoughts. ...

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USTA, French Tennis Federation Look To Turn Marketing Green Into Red Clay Gold

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American tennis and red clay have not been the best of matchups over the years—A Williams sister here, a Roddick there, even a random Capriati—but overall U.S. success has been on hard surfaces and grass. Maybe that can finally start to change via a new business- supported partnership at the ...

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Where is Twitter Streaming Making An Impact In Sports? How About Lacrosse?

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There was huge buzz around Twitter’s mega partnerships with leagues like the NFL and how the live streaming of games on the platform will be transformative. While there is no doubt those partnerships are still evolving and have become a great conversation and marketing piece on what is already a ...

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Players Tribune Makes Noise With Audio Venture

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For the most part in its brief but successful history, The Players Tribune has been all about still photos and print, with athletes telling their story in their own voice. In recent months the platform has made announcements looking to expand into more video and branded content and this week ...

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Lawyers, Search Firms and Schools Get In; eSports Continues To Grow As A Property

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There are certain points in time where even the most jaded veterans in the multi-billion dollar sports industry will admit that a new property has joined the mainstream. The UFC probably came with their first major sponsor deal, like Budweiser, the X Games and the Dew Tour came with television ...

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Fitch: Strong NFL TV Ratings Support Stadia Stability

LOGO-FITCH

Strong television ratings and packed stadia for the National Football League playoff games further validate the sport’s broad popularity and limit stadia competition, Fitch Ratings says. The NFL’s playoff games were successful despite their relatively small markets. Ninety-nine million viewers nationwide watched the games on January 23, and coverage in ...

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New Apparel Company Boosts Presence With Some Big Name Investors

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Nate Checketts has been around big time sports all his life. As the son of former St. Louis Blues owner and President of Madison Square Garden Dave Checketts he probably has a better understanding of the way sports business works, and sometimes doesn’t work, better than most entrepreneurs. So maybe ...

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