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NBCSN, CNBC & USA Network To Carry More Than 450 Hours Of PyeongChang Winter Olympics Coverage

NBC Olympics will again utilize fully-distributed NBCUniversal cable channels NBCSN, CNBC, and USA Network to televise more than 450 hours of coverage of the XXIII Olympic Winter Games this February from PyeongChang, South Korea. NBCSN will serve as the cable home of the PyeongChang Winter Olympics, televising 368.5 hours of coverage, including 10 days of ...

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How Many People Will Watch A Rugby Match Online? Millions.

We keep hearing more and more about how niche sports are engaging better than traditional team sports in the digital space. lacrosse has grown its audience and now it looks like rugby is as well. United World Sports, the owner and operator of the largest annual rugby events in the ...

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DraftKings Takes First Step In Offering Digital Streaming of Live Sports

DraftKings, Inc. announced today it is testing the waters in the streaming of live sports through an expanded partnership with EuroLeague Basketball. Customers will be able to stream select Turkish Airlines EuroLeague basketball games directly through their DraftKings mobile app and seamlessly toggle between fantasy contests and live content. This ...

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Talk Sporty to Me Founder Jen Mueller “Grabs Life by the Balls”

Nearly two decades of experience in sports broadcasting means Jen has been talking about balls (and other sports equipment) with well-known athletes the rest of us only dream of having a few moments with. The new book is already flooded with praise from the likes of NFL sideline reporters Erin Andrews, Pam ...

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The Topps Company Unveils the Topps® MLB All-Star Rookie Team

This season’s Topps® MLB All-Star Rookie Team features one of the strongest classes in its 58-year history with record breakers, rising stars and potential award winners. Eleven MLB players were named to the Topps All-Star Rookie Team led by New York Yankees outfielder Aaron Judge and Los Angeles Dodgers outfielder ...

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New Funding Opens Doors For opendorse

Last week we had a nice little Olympic influencer summary from opendorse, who we had not dealt with much in the past. Today they have even more of a reason for taking notice as they continue to grow their business. The Nebraska based company, which works with over 2,400 athletes ...

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MLB Network’s Offseason Coverage Begins Today

Following the Houston Astros’ first-ever World Series championship, MLB Network will  shift to its offseason coverage today with the return of the weekday morning show Hot Stove presented by Dove Men+Care at 9:00 a.m. ET, hosted by Matt Vasgersian, Harold Reynolds, Lauren Shehadi and Ken Rosenthal. Monday also marks the first of several ...

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P&G Launches New Olympic Games Film: ‘Love Over Bias’

Marking 100 days until the Opening Ceremony of the Olympic Winter Games PyeongChang 2018, Procter & Gamble (NYSE: PG), a Worldwide Olympic Partner today unveiled “Love Over Bias,” the newest installment of its award-winning “Thank You, Mom” campaign. The film imagines what the world could be if we all saw ...

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As Olympics Approach, Who Are The Athetes Engaging The Best?

We are now LESS than 100 Days to the start of the Winter Olympics, so it is interesting to see as brands engage who are the athletes who are making the difference in their social space. Some casual fans are bemoaning the lack of NHL stars at the Games, but ...

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RIDE TV Gallops On To Sling TV

Ride Television Network, Inc., (RIDE TV) today announced the launch of RIDE TV on Sling TV. RIDE TV is now available to Sling Orange customers and Sling Blue customers who subscribe to “Heartland Extra,” which provides the best of outdoor sporting, rural lifestyle, and wholesome family entertainment. Today’s launch on ...

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