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Drone Racing League, DraftKings In Official Sports Betting Agreement

DRL The Drone Racing League (DRL), the global, professional drone racing property, today announced a deal with DraftKings Inc. (Nasdaq: DKNG) to make the sports technology and entertainment company an Official Sports Betting Partner of DRL. Upon completion of this deal, DRL drone races became the first aerial sporting event ...

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The Masters Tournament Moves to SiriusXM

GOLF.com SiriusXM announced today it has signed a new agreement to become the exclusive audio broadcaster of the Masters Tournament. For the 2021 Tournament, scheduled for April 5-11, SiriusXM will produce and present live play-by-play broadcasts all four days of Tournament play from storied Augusta National Golf Club in Augusta, ...

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La Vida Baseball Launches New Series, Mas Que Un Juego, Featuring Conversations with Iconic Latino MLB Players

credit: David Shankbone La Vida Baseball, the nation’s leading multi-language Latino baseball lifestyle media company, is gearing up to launch its newest show Mas Que Un Juego, on Thursday, January 7, 2021 via La Vida Baseball’s (@lavidabaseball) social media platforms. The new show celebrates the Latino experience through unfiltered conversations ...

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National Lacrosse League Launches Redesigned Website With Agency Partner AOR

 The National Lacrosse League (NLL), North America’s premier professional lacrosse league, today announced the relaunch of its website, NLL.com, with a complete technological and U/X U/I redesign by AOR. Designed mobile-first for digitally native fans who want to get in on the action any time, any place, the new site captures ...

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Pair Of 1980’s ‘Mike’ Trading Cards Set Auction Records

In a year when trading cards became considered an asset class, two particular sports legends name Mike who started their careers in the 1980’s – Michael Jordan and “Iron” Mike Tyson – had their rookie trading cards set new records this past weekend in Goldin Auctions End of Year Auction. ...

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Diamond Anniversary For Strat-O-Matic As Sports Simulation Leader Celebrates 60th

Now sixty years after Hal Richman launched the first set of Strat-O-Matic (www.strat-o-matic.com) baseball cards, the market leader in sports simulation is set to celebrate its Diamond Anniversary (how appropriate!) with a full lineup of new items, including upgraded seasons, updated popular series including Hall of Fame and Negro League ...

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Guaranteed Rate Becomes Official Mortgage Partner of U.S. Figure Skating

Flickr/Meghan U.S. Figure Skating announced today that Guaranteed Rate, one of the largest retail mortgage lenders in the United States, has extended its partnership with the organization to become the official mortgage partner of U.S. Figure Skating. Guaranteed Rate will also be the presenting sponsor of the fifth annual National Get Up Day ...

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Kia Motors Partners With NBPA, Sirius XM To ‘Accelerate The Good’ This Holiday Season

To help spread some holiday cheer and provide welcome relief to those hit hardest by the pandemic, Kia Motors America, SiriusXM and the National Basketball Players Association (NBPA) will surprise families from underserved communities with holiday presents and monetary gifts, all delivered in Kia K5 midsize sedans. The deliveries, which ...

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Panini America Signs Memphis Grizzlies Star Ja Morant To Exclusive Multiyear Agreement

Panini America, the global leader in officially licensed sports and entertainment collectibles and the exclusive trading card manufacturer of the NBA, NBPA and the Naismith Memorial Basketball Hall of Fame, announced today that it has reached an exclusive multiyear extension with Memphis Grizzlies star Ja Morant for autograph trading cards ...

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Legends Media & Entertainment Adds Peter Vecsey And Hoop Du Jour To Its Content Offering

The National Basketball Retired Players Association (NBRPA) announced today that veteran NBA columnist and renowned basketball insider Peter Vecsey (pvecsey@legendsofbasketball.com) has joined its content team, sharing his thoughts via his popular Hoop du Jour platform each week. Hoop du Jour will be featured content for Legends Media & Entertainment (LME), the multifaceted story-telling ...

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