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“Dilly Dilly” Hero to the Big Screen for Super Bowl LII

(PRNewsfoto/Bud Light)

Hear ye, hear ye! Today, Bud Light, America’s favorite light lager and the Official Beer of the NFL, unveiled “Bud Knight,” the newest commercial in the brand’s wildly popular “Dilly Dilly” universe. The new spot along with the previously released “Ye Olde Pep Talk” will take the biggest stage in ...

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Kevin Harvick Hosts Season Premiere of His SiriusXM Show Feb. 6

Kevin Harvick at Talladega (credit: Wikimedia Commons/Nascarking)

Kevin Harvick, the 2014 Monster Energy NASCAR Cup Series Champion, driver of the No. 4 Ford Fusion for Stewart-Haas Racing and one of the sport’s most popular drivers, will host the premiere episode of the 2nd season of his SiriusXM NASCAR Radio show, Happy Hours, on Tuesday, February 6th (7:00 p.m. ET). After the ...

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Nickelodeon, NFL Announce Most Expansive Partnership To date For Super Bowl

School of Rock Cast

What is frozen slime like? People may be finding out this weekend in Minnesota, sorta. Nickelodeon and the NFL announced their most expansive Super Bowl relationship Tuesday, with brand-new, specially produced content and coverage of the events leading up to Super Bowl LII in Minnesota, beginning Wednesday, Jan. 31, across ...

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NBC Olympics To Present 94 Hours Of Paralympic TV Coverage In March, Nearly Doubling Sochi

Sled Hockey (credit Wikimedia-Ivanaivanova)

NBC Olympics will present unprecedented coverage of the Paralympic Winter Games PyeongChang 2018 this March, including 94 hours on television, which nearly doubles coverage of Sochi 2014. In all, NBC Olympics will present more than 250 hours of coverage across NBC, NBCSN, Olympic Channel: Home of Team USA, NBCSports.com, and ...

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Professional Fighters League Reaches Exclusive Multi-Platform Distribution Agreements with NBC Sports Group and Facebook


The Professional Fighters League (PFL), the world’s only major mixed martial arts league, has reached exclusive multi-platform distribution agreements for 2018 with NBC Sports Group and Facebook. The new deal will allow approximately 300 million MMA fans worldwide to watch every PFL fight live on television, tablets, smart phones, and ...

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Judge Named Topps Card No. 1 for 2018


New York Yankees star Aaron Judge continues to earn accolades as the reigning American League Rookie of the Year was voted to be Card No. 1 in 2018 Topps® Baseball Series 1 by thousands of fans as revealed exclusively on MLB Network today. Baseball fans can get the newest Topps ...

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‘The Fred Couples Show’ Returns to SiriusXM PGA TOUR Radio

Fred Couples (credit: Wikimedia/Jonathan Palombo)

World Golf Hall of Fame member Fred Couples, the 1992 Masters Champion and a two-time PLAYERS Championship winner, is returning to the SiriusXM airwaves to host The Fred Couples Showexclusively on the SiriusXM PGA TOUR Radio channel.  The new season will premiere on Tuesday, January 30. The Fred Couples Show first debuted on SiriusXM in ...

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New XFL kicks off in 2020

xfl logo

Professional football will be reimagined when the new XFL kicks off in early 2020, Vince McMahon announced in a live stream event today. The XFL will deliver a fan-centric, innovative experience, including shorter, fast-paced games and a family-friendly environment, complemented by cross-platform viewing options and real-time fan engagement. Plans for the XFL ...

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Darts…Yes…Darts…Looks To Make Its Pro Points In The U.S. With BBC America

Rob Cross

This week The World Surf League announced a streaming deal that was proclaimed to be “game changing” for… surfing… While it is still a bit of a head scratcher as to how surfing becomes mainstream in, say, Iowa or Nebraska, other niches sports aren’t that far off the mark in ...

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Laureus USA Teams Up With Nike To Launch Sport For Good NYC

Edwin Moses and Benita Fitzgerald Mosley -Laureus Sport

Laureus USA and Nike today announced the launch of Sport for Good New York City (S4G NYC), a long-term commitment to improving the lives of underserved youth in the five boroughs of New York City through the power of sport. By bringing together nonprofit leaders, providing resources and facilitating collaboration ...

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