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Smokey Bear Celebrates 75th Birthday

Smokey Bear, the face of the longest-running PSA campaign in United States history, turned 75 on Friday, continuing his legacy of bringing awareness to unwanted, human-caused fires in America. Smokey Bear’s wildfire prevention campaign has had a dramatic impact since its introduction in 1944. This progress continues today, with an ...

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ATP Media Partners With GameOn For Social Engagement

Today, during the Coupe Rogers ATP Masters 1000 event in Montreal and ahead of the Western & Southern Open ATP Masters 1000 event in Cincinnati, GameOn, an industry-leading ChatOS engagement platform that helps premium content owners and brands improve their fan experiences, announced a partnership with ATP Media to deliver ...

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The NLL & IMLCA Announce Strategic & Historic Partnership

The National Lacrosse League (NLL) and the Intercollegiate Men’s Lacrosse Coaches Association (IMLCA) have officially announced a strategic partnership to help grow the game of lacrosse. As part of this historic collaboration, the NLL will partner at the IMLCA’s annual meeting in Baltimore Maryland and host an indoor pro-night where ...

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Waltrip-Earnhardt Feature Documentary ‘Blink of an Eye’ Set For September 6 Debut

The latest work of groundbreaking filmmaker and multi Emmy-winning Director, Producer and Writer, Paul Taublieb of Taublieb Films, is the feature documentary Blink of an Eye. Set to debut on September, 5, 2019 for a one-week, Academy Award-qualifying run in New York, and on September 6 in Los Angeles, the ...

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Hawk, Comaneci, Howard Featured As Laureus USA Announces 2019 Fashion Show Gala

Laureus USA this week announced details for the  second annual Laureus Fashion Show Gala on Tuesday, September 10 at Mercedes-Benz Manhattan, featuring star athletes and Olympians walking the runway to support Laureus’ mission to improve the lives of youth and unite communities through the power of sport. Athletes participating will include Skateboarding Pioneer Tony Hawk, ...

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Koepka Wins Inaugural PGA TOUR Aon Risk Reward Challenge

Brooks Koepka has earned his share of hardware over his career, and today the PGA TOUR‘s top-ranked player picked up another as he was officially presented with the inaugural Aon Risk Reward Challenge trophy—and accompanying $1 million prize—in Jersey City, N.J., as he prepares for The Northern Trust event at ...

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CBS To Air WTT Finals, Highlight Show Saturday

CBS will air highlights of World TeamTennis’ 2019 regular season and playoffs following an exciting 44th WTT season decided this past Saturday by a single game in a one-hour finals encore and season highlight show, “GEICO Presents World TeamTennis,” on Saturday, Aug. 10 at 1:30 p.m. ET/10:30 a.m. PT. Held ...

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Fan-Controlled Football League Tabs Tyson Team Owner

Today, the Fan-Controlled Football League (FCFL), the only professional football league where fans call the shots, including the plays themselves in real-time, announced legendary boxing champion Mike Tyson as the seventh Team Owner | Fan Captain to join the Owner’s Box. In addition to calling on fans to shape his team’s destiny – from ...

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New Venture Seeks To Better Use Data To Redefine The Customer Experience In Sports And Entertainment

So much of business today is rightfully focused on ROI, especially for the consumers. People, especially fans of things like sports and music and even movies and Broadway, have lots of choices on where to spend discretionary dollars, and if their experience isn’t great, they can frankly, go somewhere else. ...

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Gold Medalist Ledecky Dives Into ‘Built With Chocolate Milk’ Campaign

As the most decorated female swimmer of all time, Katie Ledecky is as real as they come. With three world records, 15 world championship gold medals, and five Olympic medals — all by the age of 22 – Ledecky is the definition of greatness. Her commitment to a rigorous workout, nutrition and ...

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