Recent Posts

GumGum Sports: $1MM Women’s World Cup Unused In-Stadia Space Per Match


Using its unique computer-vision platform, GumGum Sports analyzed three U.S. Women’s National Team matches at the recent World Cup, measuring sponsorship media value for all in-stadia sponsor logo placements appearing across traditional broadcast (television) and social media. The result was surprising: A non-sold area with no sponsor logo present – ...

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TBT Selects Genius Sports to Launch New Live Data and Fan Engagement Drive

July 28, 2018 - Atlanta, Ga: The Basketball Tournament Super 16 game seven at GSU Sports Arena Saturday, July 28, 2018, in Atlanta. (Jason Getz/Getz Images)

The Basketball Tournament (TBT), the $2 million summer basketball event televised live on ESPN Networks, has partnered with Genius Sports to launch a new digital and fan engagement strategy powered by its real-time data. As the trusted partner to over 500 sports organizations worldwide including the NBA and NCAA, Genius ...

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New Sports channel RUSH joins Flow TV


A new sports channel is coming to Flow! RUSH, home of the Premier League for the Caribbean, will make its debut across all Flow TV markets on July 15th as fans get ready for the 2019/20 Premier League season kickoff. Britta Reinhardt, Chief Commercial Officer – Consumer, for C&W Communications ...

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