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NBA 2K League Partners with HyperX for Its Inaugural Season

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The NBA 2K League and HyperX today announced a new partnership that will make HyperX the Official Gaming Headset of the NBA 2K League. The NBA 2K League, the professional esports league co-founded by the NBA and Take-Two Interactive Software, Inc., is set to debut May 1 with 17 teams ...

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PFL, ViewLift Partner For MMA OTT Content

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The Professional Fighters League (“PFL”) and ViewLift today announced a partnership that will leverage ViewLift’s technology to power the PFL’s digital platforms and bring MMA action, behind-the-scenes footage and statistics and metrics to fans worldwide. This partnership between the PFL and ViewLift will enable PFL to share OTT content, in-depth ...

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The NBA’s Rising Stars on Social that Brands Should Look Out For

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With the 2017-18 NBA regular season wrapped up and first round of playoffs underway, opendorse, the leading athlete marketing platform that helps the biggest brands in sports share content on social, has analyzed data over the past season to determine the NBA’s Rising Stars on Social Media. The continued rise of ...

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