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More Business Evidence In Women’s Sports Growth? LPGA Places A Safe Bet With Genius Sports

Sandra Gal (Keith Allison)-HORIZ

There is no doubt that the value and interest from a business standpoint in sports where women are the focus is growing. Women’s World Cup, the expansion of the WNBA and the coming Tokyo Olympics are just three top of mind spots, along with the continued vibrant businesses like golf ...

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PGA TOUR and Aon Announce Hole Selections and Scoring System for $1 Million Aon Risk Reward Challenge

credit: Keith Allison

The PGA TOUR and Aon plc (NYSE: AON), a leading global professional services firm providing a broad range of risk, retirement and health solutions, today announced the TOUR’s hole designations (see below) and scoring system for the Aon Risk Reward Challenge, a compelling new performance-based program that serves as Aon’s ...

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Holes, Scoring Announced For $1 Million Aon Risk Reward Challenge On LPGA Tour

Lexi Thompson (Keith Allison)

The Ladies Professional Golf Association (LPGA) and Aon plc (NYSE: AON), a leading global professional services firm providing a broad range of risk, retirement and health solutions, today announced the hole designations and scoring system on the LPGA Tour for the Aon Risk Reward Challenge, an exciting new performance-based program that ...

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LPGA Strikes Landmark Social Marketing Deal For Their Athletes

Brittany Lincicome (credit: Keith Allison)

Strike one for the Ladies Professional Golf Association (LPGA) and its player marketing in social. Tuesday, opendorse, the leading athlete marketing platform that helps the biggest brands in sports share content on social, announced an alliance with the LPGA, which will provide more than 200 LPGA Tour players with access to ...

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