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Jackson, Mayfield Pace Social Presence Among Heisman Candidates

Lamar Jackson

Louisville QB Lamar Jackson, last year’s Heisman Trophy winner, and Oklahoma QB Baker Mayfield, this year’s favorite, are ranked as the top two candidates by their estimated value per social media post, according to top athlete marketing platform opendorse. Jackson’s Twitter following of around 139,000 at press time and strong ...

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