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Tag Archives: nba

Spalding, Lillard Introduce Digital Content Series

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True Takes features Damian Lillard provides a first-hand account of why and how the superior quality of the Spalding Official NBA Game Ball has elevated his game during some of his biggest moments on court. From the grip, to the feel, to the quality, Damian talks about why this ball is ...

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NBA LIVE 18 Launches Free Demo Today

NBA18x

Electronic Arts Inc. (NASDAQ: EA) announced that the NBA LIVE 18 free demo* will launch today for all players with Xbox Live Gold and PlayStation Plus accounts, August 11th on Xbox One and PlayStation® 4. In a franchise first, all progress and unlocked content coming out of the experience will carry over into ...

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Spider-Man, NBA Fan: Sony Pictures And ESPN Team Up For Four Innovative Spots Airing During NBA Finals

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When fans tune into the NBA Finals on ABC, they’ll be joined by two superfans – superheroes Peter Parker/Spider-Man and Tony Stark/Iron Man. In advance of the July 7 release of “Spider-Man: Homecoming,” this summer’s most highly anticipated movie, ESPN CreativeWorks and Sony Pictures have collaborated on a series of ...

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120 Sports Makes More Noise

Abby Hornacek

We hadn’t heard from Chicago-based digital first sports provider 120 Sports in a while since its explosive launch about 18 months ago, but recent developments seem to point to a louder shift in engagement for the venture co-owned by MLB, the NHL, Time Inc. and some other notable investors. First ...

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