Flickr/Meghan U.S. Figure Skating announced today that Guaranteed Rate, one of the largest retail mortgage lenders in the United States, has extended its partnership with the organization to become the official mortgage partner of U.S. Figure Skating. Guaranteed Rate will also be the presenting sponsor of the fifth annual National Get Up Day ...
Read More »
Thursday, Babe Ruth‘s birthday, will mark the launch of a new podcast recounting the Bambino’s marketing clout. “Babe Ruth Master Marketer” will feature people from the Ruth family like Babe’s grandson Tom Stevens who wrote the foreword to the book Babe Ruth – A Superstar’s Legacy, by Jerry Amernic, and ...
Read More »
Using its unique computer-vision platform, GumGum Sports analyzed three U.S. Women’s National Team matches at the recent World Cup, measuring sponsorship media value for all in-stadia sponsor logo placements appearing across traditional broadcast (television) and social media. The result was surprising: A non-sold area with no sponsor logo present – ...
Read More »
Sports Media Report