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Friend MTS Confirms Three-Season Extension with Lega Serie A

Global content protection specialist Friend MTS confirmed their three-season extension with Lega Serie A, marking a decade-long partnership as provider of anti-piracy services for Italian football’s top tier. As part of the Italian league’s wider Piracy Kills Football’ initiative to combat content theft and video piracy, Friend MTS’s field-leading global monitoring services provide real-time identification of illegal streams of live Lega Serie A content, and have helped to detect, deter and disable a significant number of pirate operations in Europe and around the world.   

“As the fight against digital piracy continues to evolve, we’re excited to continue our important work with Lega Serie A that includes a proven track record of identifying illegal sharing services and the infrastructure used to deliver infringing streams,” said Jonathan Friend, Chief Product Officer, Friend MTS. “We value our partnership with Lega Serie A, which is a reflection of the content protection successes that we have achieved together over the last decade.” 

“Piracy degrades the value of Lega Serie A’s premium content and causes serious damage to the Italian football industry and the wider economy,” said Luisella Fusco, Head of Media Operations & Broadcast, Lega Serie A. “We at Lega Serie A are passionate about the protection of our sport, and are extremely pleased to be continuing our long-standing partnership with Friend MTS to help us increase our efforts to identify and halt content piracy activities.”

About Jerry Milani

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Jerry Milani is a writer and public relations executive living in Bloomfield, N.J. He has worked in P.R. for more than 30 years in college and conference sports media relations, two agencies and for the International Fight League, a team-based mixed martial arts league, and as a freelance professional. His PR clients have included Wizard World and FAN EXPO, which produce pop culture and celebrity conventions across North America, USA Wrestling, the National Lacrosse League, Strat-O-Matic Media, the Pacific Life Open and Pilot Pen Tennis tournaments and dozens of others. Milani is also the director of athletic communications for Caldwell University. He is a proud graduate of North Rockland High School and Fordham University and when not attending a Yankees, Rams or Cougars game can be reached at Jerry (at) JerryMilani (dot) com.

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