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Strat-O-Matic To Celebrate Lou Gehrig Day With Simulations, ALS Association Donation

Lou Gehrig 1927 Strat-O-Matic Card

With the recent announcement that baseball will observe “Lou Gehrig Day” annually on June 2, Strat-O-Matic, the market leader in sports simulation, today unveiled its plans to honor the all-time great first baseman whose untimely passing from ALS cut short his legendary career. In addition to donating 10% of net sales on that date to The ALS Association Greater New York Chapter, home region to Gehrig and the game company celebrating its 60th year, Strat-O-Matic will simulate several scenarios related to the Hall of Famer.

Beginning on Monday, May 31, and continuing through Wednesday, Strat-O-Matic will release three simulations by its research team that include an extension of Gehrig’s career past 1939, had he not been stricken with the progressive neurodegenerative disease that often bears his name; a home run derby between Gehrig, Babe Ruth, Mickey Mantle and Roger Maris; and a contest featuring all-time stars who wore his famed #4.

Lou Gehrig (Met Museum/The Jefferson R. Burdick Collection)

June 2 was both the day that Gehrig began his consecutive games played streak in 1925, and the date of his death in 1941. In addition to increasing awareness of the disease and fundraising to fight it, Lou Gehrig Day also serves to celebrate those working to end ALS.

“Lou Gehrig’s accomplishments on the field and impact off the field are immense, and we’re pleased to be honoring him as part of baseball’s new Lou Gehrig Day across the sport,” said Adam Richman, Strat-O-Matic President. “We are proud to incorporate a donation to the ALS Association Greater New York Chapter and we hope fans will enjoy the simulations around one of our most popular historical players.”

About Jerry Milani

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Jerry Milani is a freelance writer and public relations executive living in Bloomfield, N.J. He has worked in P.R. for more than 25 years in college and conference sports media relations, two agencies and for the International Fight League, a team-based mixed martial arts league, and now is the PR manager for Wizard World, which runs pop culture and celebrity conventions across North America. Milani is also the play-by-play announcer for Caldwell University football and basketball broadcasts. He is a proud graduate of Fordham University and when not attending a Yankees, Rams or Cougars game can be reached at Jerry (at) JerryMilani (dot) com.

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