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SiriusXM to Air Yahoo Sports’ The Vertical Podcast Network Franchise, Powered by DGital Media

It has quickly become for basketball fans what MMQB is to football fans and much more. Today, SiriusXM and DGital Media, which continues to add new compelling audio content to its platforms, announced a broadcast agreement today that brings the popular The Vertical Podcast Network to SiriusXM subscribers nationwide.

Starting today, August 15, The Vertical Podcast Network, a year round on-demand audio series focused on pro basketball, led by The Vertical’s Adrian Wojnarowski from Yahoo Sports that also features individual podcast series’ with Chris Mannix and J.J. Redick, will air every weekday at 3:00 pm ET on satellite radios (Sirius channel 214 and XM channel 203) and on the SiriusXM app (channel 967). The Vertical Podcast Network joins a daily lineup on the channel that also features The Dan Patrick Show (9:00 am – 12:00 pm ET) and The Rich Eisen Show (12:00 – 3:00 pm ET).

“Adrian, Chris and J.J. offer pro basketball fans exceptional reporting and insight, making The Vertical Podcast an excellent addition to SiriusXM,” said Steve Cohen, SiriusXM’s SVP of Sports Programming said in a statement.  “We’re pleased to work with Yahoo Sports and DGital Media to deliver this dynamic content to our subscribers and further enhance SiriusXM as a premier destination for fans who want to get closer to their sport.”

Chris Corcoran, Chief Content Officer for DGital Media, added: “This partnership matches premium content with a premium distribution outlet in order to give basketball fans, and fans of sports in general, this incredible inside look at the game from those who influence it, week in, week out.”

Hoops fans on Sirius, enjoy.

About Jerry Milani

Jerry Milani is a freelance writer and public relations executive living in Bloomfield, N.J. He has worked in P.R. for more than 30 years in college and conference sports media relations, two agencies and for the International Fight League, a team-based mixed martial arts league, and now is the PR manager for FAN EXPO, which runs pop culture and celebrity conventions across North America. Milani is also the play-by-play announcer for Caldwell University football and basketball broadcasts. He is a proud graduate of Fordham University and when not attending a Yankees, Rams or Cougars game can be reached at Jerry (at) JerryMilani (dot) com.

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