Home / News / NBA MVP Russell Westbrook Tops Horrow Sports’ 2016-17 Power 100 Athlete Ranking

NBA MVP Russell Westbrook Tops Horrow Sports’ 2016-17 Power 100 Athlete Ranking

credit: Erik Drost/Wikimedia Commons
credit: Erik Drost/Wikimedia Commons

The Oklahoma City Thunder’s Russell Westbrook (No. 1), Matt Ryan (No. 2), and LeBron James (No. 3) top the Horrow Sports Ventures 2016-17 POWER 100 proprietary annual ranking of the world’s most powerful athletes.

In its seventh consecutive installment, The POWER 100, the proprietary annual ranking of the most powerful athletes in sports, uses a complex statistical model to accurately compare performance and influence through on-field and off-field attributes. This metric is collectively known as POWER, and enables equitable comparison across otherwise incomparable sports.

The POWER 100 continues to generate discussion as an invaluable tool to evaluate an athlete’s brand,” said founder Rick Horrow. “By focusing narrowly on social media for our off-field component, we are combining strong performance analytics with the most robust social media statistics in the industry, forming a unique way of analyzing an athlete’s overall performance measurement and marketability.”

The full 2016-2017 POWER 100 report is available here: http://horrowsports.ventures/2016-17-power-100/

power rank

About Jerry Milani

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Jerry Milani is a writer and public relations executive living in Bloomfield, N.J. He has worked in P.R. for more than 30 years in college and conference sports media relations, two agencies and for the International Fight League, a team-based mixed martial arts league, and as a freelance professional. His PR clients have included Wizard World and FAN EXPO, which produce pop culture and celebrity conventions across North America, USA Wrestling, the National Lacrosse League, Strat-O-Matic Media, the Pacific Life Open and Pilot Pen Tennis tournaments and dozens of others. Milani is also the director of athletic communications for Caldwell University. He is a proud graduate of North Rockland High School and Fordham University and when not attending a Yankees, Rams or Cougars game can be reached at Jerry (at) JerryMilani (dot) com.

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