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LPGA Strikes Landmark Social Marketing Deal For Their Athletes

Brittany Lincicome (credit: Keith Allison)
Brittany Lincicome (credit: Keith Allison)

Strike one for the Ladies Professional Golf Association (LPGA) and its player marketing in social.

Tuesday, opendorse, the leading athlete marketing platform that helps the biggest brands in sports share content on social, announced an alliance with the LPGA, which will provide more than 200 LPGA Tour players with access to share LPGA content and create new social revenue stream opportunities.

It is the largest and most comprehensive agreement the platform has in women’s sports, with the LPGA becoming the first major women’s sports property on the opendorse roster.

“The LPGA has long been a leader in helping their pros build brands that last beyond their days on tour,” said opendorse CEO Blake Lawrence in a statement. “By providing players access to the content they create on the course, the LPGA allows pros to engage their fans with valuable media in a seamless social experience. This partnership is a great example of how properties and players can work together to expand their audience, maximize the value of content, and ultimately grow their game.”

Brittany Lincicome became the first LPGA Tour player to use opendorse’s athlete marketing platform at the season-opening Pure Silk-Bahamas LPGA Classic last month, where she began the week as reigning champion and ended it with a successful title defense as she triumphed by two strokes.

“I was thrilled to utilize the opendorse system during the Pure Silk Bahamas LPGA Classic,” noted Lincicome, an eight-time winner on the LPGA Tour. “As the defending champion, the LPGA created some very cool content with me that I was then able to organically share with my fans through my social channels. It’s exciting to know that more players will now have the opportunity to utilize this program and share LPGA-created content through their personal social channels as well.”

opendorse will provide an athlete-driven solution for the LPGA that aims to help their players engage more fans across the globe. The platform will allow the LPGA to send unlimited content for players to share on social, enabling them to grow their personal brands while using the distribution platform to approve and share content from leading brands. More than 280 female athletes and over 100 professional golfers now use opendorse.

WNBA, WTA can you be far behind?

About Jerry Milani

Jerry Milani is a freelance writer and public relations executive living in Bloomfield, N.J. He has worked in P.R. for more than 30 years in college and conference sports media relations, two agencies and for the International Fight League, a team-based mixed martial arts league, and now is the PR manager for FAN EXPO, which runs pop culture and celebrity conventions across North America. Milani is also the play-by-play announcer for Caldwell University football and basketball broadcasts. He is a proud graduate of Fordham University and when not attending a Yankees, Rams or Cougars game can be reached at Jerry (at) JerryMilani (dot) com.

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