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National Lacrosse League Expands Athlete Social Storytelling with Greenfly Partnership

Black Wolves-GoalThe National Lacrosse League (@NLL), the largest professional lacrosse league in the world, announced today that it has partnered with Greenfly, the industry-leading content collaboration and distribution platform that works with the largest sports, entertainment, and Fortune 500 organizations in the world to mobilize their athlete and advocate ecosystems. With this partnership, NLL players can access personalized galleries of photos and videos in near real-time to post and share with fans on social media.

This season, the NLL will utilize Greenfly to distribute content automatically to more than 250 athletes and expand its social reach and storytelling capabilities exponentially to lacrosse fans everywhere.

“The NLL has taken great strides in growing our digital presence and strategy,” said Nick Sakiewicz, National Lacrosse League Commissioner. “As we continue to evolve and tell our story, we are focused on partnering and investing in our players – great ambassadors of our game – to highlight their elite athletic abilities, tremendous personalities and share the National Lacrosse League with a larger audience. We are thrilled to partner with Greenfly to streamline and facilitate content sharing for our athletes across social media and collaboratively contribute to the growth of the NLL.”

Greenfly logo“We’re excited to work with the NLL and help fuel their continued growth,” said Daniel Kirschner, CEO of Greenfly. “They recognize the untapped value of the incredible collective following and engagement of their players to further propel the league’s success. With Greenfly’s content automation and overall solution, they’ll be able to activate their athlete ecosystem like never before.”

Greenfly’s product, Greenfly Connect, integrates seamlessly with Libris by Photoshelter’s digital asset management platform for visual storytelling, to fully automate the NLL’s last-mile content workflow for social media. The NLL can automatically access photos and videos from league photographers and sort that content into asset galleries flowing through both Libris and Greenfly. Based on tagging and metadata fields, the league’s social team can then distribute that content automatically via their athlete community at scale across social platforms.

Leveraging the power of Greenfly, the league will continue to tell the story of its exponential growth across audience consumption on B/R Live, ticket sales, and sponsorship revenue. By collaboratively engaging across all business units, the NLL will further perpetuate the growth of lacrosse.

About Jerry Milani

Jerry Milani is a freelance writer and public relations executive living in Bloomfield, N.J. He has worked in P.R. for more than 30 years in college and conference sports media relations, two agencies and for the International Fight League, a team-based mixed martial arts league, and now is the PR manager for FAN EXPO, which runs pop culture and celebrity conventions across North America. Milani is also the play-by-play announcer for Caldwell University football and basketball broadcasts. He is a proud graduate of Fordham University and when not attending a Yankees, Rams or Cougars game can be reached at Jerry (at) JerryMilani (dot) com.

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