Sports Media Report
Leaders Group, parent company of Sports Business Journal, has finalized its acquisition of the assets of SportTechie, the leading sports technology content and events company. SportTechie will be integrated into Sports Business Journal making the combined entity the leading source of insights and information for sports industry leaders and innovators.
SportTechie, founded in 2012, covers trends and innovations in the dynamic and rapidly expanding sports technology industry. As technology has changed the way the sports ecosystem does business, SportTechie has been at the forefront of this shift with its acclaimed weekday newsletter, best-in-class calendar of events and impactful reporting.
“We are thrilled to welcome SportTechie to Leaders Group and Sports Business Journal. SportTechie will further our leadership position in sports business information through its technology-related editorial and event content,” said Warren Thune, CEO of Leaders Group, which includes Sports Business Journal, Leaders in Sports, Newzoo and The Esports Observer. “Leaders Group is continuously investing in high quality content for our portfolio in order to increase the value of our offerings for subscribers and clients. We look forward to working with Taylor and his excellent team as we expand our technology content vertical.”
“The SportTechie team has worked hard to establish ourselves as the leading resource for all things sports technology and innovation and this acquisition is the culmination of our efforts. We have long admired the talented teams at Leaders Group and Sports Business Journal and are thrilled to join forces with them. By combining, we will be able to provide our audiences a truly unmatched scope and level of expertise across the entire sports industry,” said Taylor Bloom, SportTechie CEO. “I want to thank the amazing group of people at SportTechie for getting us here. I am excited to embark on this next chapter of growth with them, further expand the team and continue to grow our best-in-class offerings.”
SportTechie will work with Leaders Group companies, especially Sports Business Journal, to strategically integrate editorial coverage, events and subscriptions. Together they will form the preeminent platform to inform key business decisions and help every sports industry professional, executive and innovator stay ahead of the curve.
The SportTechie team will join Sports Business Journal and Taylor Bloom will assume the newly created position of Managing Director, Sports Technology Business at Leaders Group. SportTechie will also be making key hires to expand its content and event production capabilities. New career opportunities will be published soon for talented builders who want to be involved in a rapidly growing group.
