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Lasso and CLMBR Announce Strategic Partnership

Lasso and CLMBR today announced that the brands have teamed up to make Lasso CLMBR’s “movement improvement” partner, complete with category exclusivity on support and compression socks. CLMBR x Lasso co-branded products will be sold directly on the CLMBR website, as well as the mobile app. Lasso will also unveil an interactive retail display experience in the CLMBR Denver, Colorado flagship location with plans to expand with CLMBR nationwide. Together, the brands also plan to introduce additional co-branded products that will reflect the sensibilities of both companies. CLMBR will be including Lasso in future photo shoots, featuring the brand in their marketing efforts. 

CLMBR and Lasso both share a passion to improve human movement and the overall human condition. Both companies have reinvented their respective categories of performance enhancement products by fundamentally evolving the pure functionality of human to product integration. CLMBR and Lasso are dedicated to helping raise awareness of the benefits to stay moving and promote new and better ways for individuals to workout.

“We’re excited to have the opportunity to work with a growing brand like CLMBR, which aligns with us from a brand ethos and community standpoint,” said Partha Unnava, Founder and CEO of Lasso. “Their physical footprint lets us reach consumers in person to give them a personal experience with our brand with the opportunity for exciting collaborations in product and media between our brands.”

“Lasso’s reputation in the fitness world makes them an ideal partner for us, giving our customers yet another way to take their workouts up another notch,” added Avrum Elmakis, CEO & Founder of CLMBR. “Not only that, but the partnership adds value to our overall marketing efforts and adds yet another element to our physical retail locations.” 

Lasso is a movement company, led by the mission to improve human movement in performance, prevention and recovery for everyone on a daily basis. Lasso designs and manufactures proprietary patented support and compression apparel that provide joint stability and circulation improvement to advance how the body moves – great for activities like serving and dancing that require balance and quick movements. For more information on Lasso visit www.lassogear.com. For more information on CLMBR, visit www.clmbr.com or follow @CLMBR_Official on Instagram

About Jerry Milani

Jerry Milani is a freelance writer and public relations executive living in Bloomfield, N.J. He has worked in P.R. for more than 30 years in college and conference sports media relations, two agencies and for the International Fight League, a team-based mixed martial arts league, and now is the PR manager for FAN EXPO, which runs pop culture and celebrity conventions across North America. Milani is also the play-by-play announcer for Caldwell University football and basketball broadcasts. He is a proud graduate of Fordham University and when not attending a Yankees, Rams or Cougars game can be reached at Jerry (at) JerryMilani (dot) com.

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