The UCAN Company is proud to announce that they are welcoming former NFL Star QB Alex Smith to the brand as an investor in the company. As a longtime fan of UCAN products, Alex incorporated them into his gameday performance and off-the-field training regimen during his career and continues to use the full assortment of products in his everyday life. He brings not only an enthusiasm for UCAN’s products but a wealth of knowledge and connections to help continue to grow the brand.
Alex is a former number one overall draft pick who enjoyed 16 seasons overall in the NFL. His return from a devastating injury ahead of the 2020 season is considered one of the greatest in NFL history and earned him the 2020 NFL Comeback Player of the Year. Since retiring in 2021 Alex joined ESPN as an NFL analyst. In addition to his role as an investor, he will serve as a brand ambassador and a member of UCAN’s Fitness Advisory Board.
“As you get older, you learn how to optimize your nutrition to perform at the highest level and truly reach your potential. UCAN was a part of my routine in the NFL, during my recovery from injury, and I use it now more than ever. Any time I’m doing any type of physical activity, if I have a busy day, or I’m on the go, UCAN is a must for me,” said Alex Smith. “The opportunity to invest in a company that I truly believe in and incorporate their products into my everyday life was a no brainer – I’m a big believer and know that the sky is the limit for UCAN.”
With a strong passion for health and fitness, Smith believes UCAN’s unique ability to deliver energy without sugar carries benefits far beyond elite sports. “Sugar is in so many things and it’s all around us. To be able to cut it out is something that I would advocate for everybody, it doesn’t matter who you are. In my opinion, this is what sugary sports drinks have been advertising falsely for decades. Instead of drinking sugar water, you should be taking UCAN every day. The possibilities are endless. You name the sport, it has an application.”
“We’re thrilled to welcome Alex to the UCAN family, where he will be involved in a multitude of roles,” added Shoba Murali, CEO & Founder of The UCAN Company. “He lends the brand cache from his achievements during his playing days and will expand the reach of the brand through his nutrition experience, connections on and off the field and passion for an active lifestyle.”