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National Lacrosse League and StringKing Expand Strategic Partnership with Multi-year Renewal

National Lacrosse League

The National Lacrosse League (@NLL), the largest and most successful professional lacrosse property in the world, today announced that StringKing (@StringKing), has extended its partnership as an official lacrosse equipment supplier for the next three years. The renewal designates StringKing as a non-exclusive “Continental Partner” and “Official Equipment Provider” for the NLL.

“As the NLL continues to innovate its energetic game play, challenge the status quo, and lead the lacrosse industry towards the sport’s inclusion in the upcoming LA28 Summer Olympics, we want to strengthen our bonds with like-minded partners, and StringKing checks every box,” said Kurt Hunzeker, NLL Executive Vice President of Commercial Operations.

“This renewal represents a deeper commitment from both organizations to collaborate and provide the NLL’s elite players with premium lacrosse heads, shafts, and mesh kits they need to perform at a world-class level, while also exploring new opportunities to grow the sport with young boys and girls in communities across North America,” Hunzeker said.

StringKing is excited to partner with the best players in the world and have them use the brand’s top equipment. Players will be using StringKing’s Mark 2 family of heads, Type 5 mesh, and Metal 3 Pro and Composite 2 Pro Shafts. This partnership allows StringKing to get direct feedback from NLL players which is used in their product development for future products.

“The National Lacrosse League is a vital partner for our business, and we are proud to continue our partnership well into the future,” said Jake McCampbell, StringKing CEO. “The work the NLL does to reach both new audiences and the core lacrosse fans not just in-season but year-round is essential to the growth of our game, and we look forward to working with the teams, coaches and most importantly the athletes, to keep growing and improving all we do together.”

StringKing is a manufacturer of high-performance sports equipment. StringKing’s lacrosse products are recognized as some of the best in the game. They have gained the trust of top players because of the power, control, and consistency their products provide. StringKing will be supplying NLL teams with heads, shafts, and mesh for their sticks.

The 2023-24 NLL season will commence with NLL Faceoff Weekend the first weekend of December.

About Jerry Milani

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Jerry Milani is a writer and public relations executive living in Bloomfield, N.J. He has worked in P.R. for more than 30 years in college and conference sports media relations, two agencies and for the International Fight League, a team-based mixed martial arts league, and as a freelance professional. His PR clients have included Wizard World and FAN EXPO, which produce pop culture and celebrity conventions across North America, USA Wrestling, the National Lacrosse League, Strat-O-Matic Media, the Pacific Life Open and Pilot Pen Tennis tournaments and dozens of others. Milani is also the director of athletic communications for Caldwell University. He is a proud graduate of North Rockland High School and Fordham University and when not attending a Yankees, Rams or Cougars game can be reached at Jerry (at) JerryMilani (dot) com.

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