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Harlem Globetrotters Open First-Ever Pop Up Retail Location As Part of American Dream Residency

Harlem Globetrotters Pop Up Retail

The Harlem Globetrotters today announced the launch of their first-ever brick and mortar retail location, a pop up store at American Dream in East Rutherford, New Jersey to coincide with the organizations historic residency in the state-of-the art entertainment center. The store will officially open on Friday August 9, and will be open through the Globetrotters residency, which begin Friday August 16 and goes through August 25.

The store will showcase historic memorabilia and pictures featuring moments over the decades whilst offering fans the opportunity to purchase uniform replica collections and basketballs from both our past through to our present, a range of apparel items for kids & adults, accessories synonymous with the iconic brand as well as some special, limited edition items including autographed basketballs and other items. It will be located on the first floor adjacent to the court, which is being installed by American Dream’s hockey rink. In addition to the memorabilia and traditional items, the store will also showcase a limited edition tee shirt designed by their own Maxwell ‘Hops’ Pearce, a Globies veteran, world record holder and native of Tuckahoe, NY and SUNY-Purchase College.

“This retail location is another key move to expand the reach of the Globetrotters brand as we head towards our centennial in 2026,” said Keith Dawkins, President, Harlem Globetrotters and Herschend Entertainment Studios. “The first-ever residency of a sports organization continues to open new doors for us to engage with fans and widen the footprint of every aspect of our business, be it clinics and games, the first live broadcast in over 35 years (August 18 on Gray Television), or retail partnerships. We are setting a new standard for our business that will bring global opportunities well into the future.”

The Globetrotters will be playing daily during the residency as well as hosting clinics and other special events. One of the highlights of the stay will be the first broadcast in over 35 years, produced by Gray TV’s Raycom Sports, a national leader in sports production and syndication with deep roots in college basketball, football, and pro sports. That game will be broadcast live on Sunday night August 18 at 7:00 PM.

About Jerry Milani

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Jerry Milani is a writer and public relations executive living in Bloomfield, N.J. He has worked in P.R. for more than 30 years in college and conference sports media relations, two agencies and for the International Fight League, a team-based mixed martial arts league, and as a freelance professional. His PR clients have included Wizard World and FAN EXPO, which produce pop culture and celebrity conventions across North America, USA Wrestling, the National Lacrosse League, Strat-O-Matic Media, the Pacific Life Open and Pilot Pen Tennis tournaments and dozens of others. Milani is also the director of athletic communications for Caldwell University. He is a proud graduate of North Rockland High School and Fordham University and when not attending a Yankees, Rams or Cougars game can be reached at Jerry (at) JerryMilani (dot) com.

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