Sports Media Report
The Winter Dew Tour, presented by MTN DEW® and Adventure Sports Network Group (ASNG) kicks off its annual event today featuring four days of live programming, and running through Sunday, February 9. The event, which is being held at its new home at Copper Mountain, Colo., will be livestreamed in its entirety on DewTour.com and on various partner channels. Additionally, NBC will feature a 90-minute show celebrating the Women of Winter Dew Tour, empowered by Bumble, in the coming weeks.
More than 150 of the world’s best athletes representing 20 different countries, will balance risk and reward as they compete in individual men’s and women’s ski and snowboard Modified Superpipe presented by Toyota, Slopestyle, Streetstyle and Toyota Adaptive Snowboard Banked Slalom events; as well as Dew Tour’s signature Team Challenge. The four-day celebration of freeskiing, snowboarding, music and action sports culture offers a calendar full of fan-based activities featuring partners and local organizations located at the Dew Tour Experience, which will take place at the base Copper Mountain’s Center Village.
To serve the growing winter action sports fan base, Winter Dew Tour has teamed with distribution partners that ensure that fans everywhere have easy access to watch the livestream and highlights on any platform they choose, throughout the four-day event.
Primary Webcast: Tune-in live on DewTour.com for the best experience including live scoring, as well as on the new Dew Tour mobile apps, for a total of 24 hours of LIVE programming.
The event will also be streamed live on Dew Tour’s YouTube channel and on the following partner pages: Snowboarder, Men’s Journal, Powder Magazine, and Newschoolers. It can also be viewed on the Men’s Journal Facebook page, and on Mixer and Periscope.
Only available on DewTour.com, the Dew View is an additional live show featuring behind the scenes interviews, footage from practices, commentary, and more. As fans watch the livestream, there are dropdown links featuring exclusive footage. Dew View is hosted by Justin “Stan” Leveille and Colby West.
Telecast: NBC will showcase a 90-minute Women of Dew Tour show Empowered by Bumble on February 15 at 2:30 p.m. ET.
Connected Television / OTT: Dew Tour will be available live and on-demand across connected TV and over-the-top (OTT) streaming platforms. Fans with a smart TV, connected blu-ray player, mobile device or gaming console can watch the livestream plus an extended library of on-demand content through the XUMO application.
Additionally, fans with Roku, AppleTV or Chromecast can watch the live and on-demand content on the Dew Tour or Adventure Sports Network channels and apps.
Winter Dew Tour will be hosted by action sports industry veteran Todd Harris with analysts Tom Wallisch for ski and Todd Richards for snowboard. Tina Dixon will serve as the sideline reporter. Additional commentary includes Mary Walsh for Snowboard Team Challenge, and Amy Purdy and Travis McLain for Adaptive Snowboard presented by Toyota.
