Sports Media Report

The United States Olympic & Paralympic Committee today shared details of the new Team USA Athlete Marketing Platform (AMP) pilot program, a first-of-its-kind digital marketplace that expands athlete sponsorship and marketing opportunities. Created in cooperation with the Athletes’ Advisory Council and National Governing Bodies Council, AMP is an opt-in program that ...

The Panther City Lacrosse Club was announced today as the name of the National Lacrosse League’s (NLL) 14th franchise by team President and CEO Greg Bibb. Playing inside the state-of-the-art Dickies Arena in Fort Worth, Texas, Panther City will begin play in November 2021 for the NLL’s 2021-2022 season. “We are ...

The National Lacrosse League (@NLL), the longest running professional lacrosse league in the world, today announced a milestone 5-year partnership with Wolf Athletics (@WolfAthletics). Extending through the 2025 Season, Wolf Athletics has been named as The Official Goal of the League, as well as an Official Equipment Sponsor. “We are ...