Sports Media Report

Laureus USA and Nike today announced the launch of Sport for Good New York City (S4G NYC), a long-term commitment to improving the lives of underserved youth in the five boroughs of New York City through the power of sport. By bringing together nonprofit leaders, providing resources and facilitating collaboration ...

NBC Sports Group’s broadcast, cable, digital, and radio platforms will present nearly 100 hours of coverage on-site from Super Bowl LII, with PFT Live, The Dan Patrick Show, NHL Live and NBC Sports Radio all originating from Minneapolis, Minn., in the week leading up to the game. Daily live coverage on NBCSN begins Monday, Jan. 29, ...

Allstate Insurance Company, one of the country’s largest and most successful sports sponsorship brands, and RAM Racing, the leading endurance race producer in the country, announced a major three-year title sponsorship today through the creation of the newly-named “Allstate® Hot Chocolate 15k/5k®.” The partnership marks the longest sustained commitment by ...