Sports Media Report

Allstate Insurance Company, one of the country’s largest and most successful sports sponsorship brands, and RAM Racing, the leading endurance race producer in the country, announced a major three-year title sponsorship today through the creation of the newly-named “Allstate® Hot Chocolate 15k/5k®.” The partnership marks the longest sustained commitment by ...

This week TOPPS will issue its latest set of Olympic trading cards in advance of the Winter Games. TOPPS has been the official trading card partner for the U.S. Olympic and Paralympic teams since 2012, and this year’s set will showcase a record 50 athletes competing in Pyeongchang. The set ...

Exactly 10 days before all eyes are focused on the 2018 Olympic Winter Games, NBCSN presents an inside look at alpine skiing sensation Mikaela Shiffrin (@MikaelaShiffrin) and her journey to PyeongChang, South Korea, with Mikaela Shiffrin: Peak Season. The 60-minute documentary, featuring exclusive one-on-one interviews and self-captured moments, debuts Monday, Jan. 29, at ...