Home / News / McDonald’s and Focus Features to Bring Jesse Owens Biopic, RACE, Screenings to Five Metro Cities across the U.S.

McDonald’s and Focus Features to Bring Jesse Owens Biopic, RACE, Screenings to Five Metro Cities across the U.S.

MPAA-rated "PG-13," RACE stars actor Stephan James as Jesse Owens, and will be released nationwide by Focus Features on February 19. (PRNewsFoto/McDonald's USA, LLC)
MPAA-rated “PG-13,” RACE stars actor Stephan James as Jesse Owens, and will be released nationwide by Focus Features on February 19. (PRNewsFoto/McDonald’s USA, LLC)

Beginning Tuesday, McDonald’s will bring exclusive preview screenings of Focus Features’ RACE, the long-awaited movie about gold medal champion Jesse Owens, to five theaters across the country. In conjunction with local McDonald’s franchisees and community partners, the movie will receive exclusive screenings in Dallas, Detroit, Los Angeles, New York and Miami where audiences can experience the excitement of an American icon.

Based on the true story of Owens, the legendary athlete who goes on a quest to become the greatest track and field competitor in history and thrusts him onto the world stage of the 1936 Olympics, RACE is film about courage, determination, tolerance and friendship, and an inspiring drama about one man’s fight to become an Olympic legend. MPAA-rated “PG-13,” RACE stars actor Stephan James as Jesse Owens, and will be released nationwide by Focus Features on February 19.

RACE is an amazing portrayal of the courage, tenacity and achievement that exist in African American communities throughout this country,” said William Rhodes, marketing director, McDonald’s USA. ”We are proud to provide viewing opportunities of this inspiring film.”

In addition to the screening, McDonald’s is giving more than 70,000 loyal customers a special edition RACE 12-month “I Am Jesse Owens” mural calendar. Focus Features selected community organizations and youth educational programs in 12 markets to create a mural honoring the legacy of Jesse Owens. Appropriately titled, the mural efforts provided an opportunity for the youth to learn about the legendary Olympic gold medalist. Calendars will be available in participating restaurants, where the film is being screened in addition to Chicago and Houston, beginning the week of February 15.

“We are excited that McDonald’s has made a collage calendar of all the wonderful RACE murals that were created in celebration of our dad’s legacy,” said two of Jesse Owens’ daughters, Marlene Owens Rankin and Gloria Owens Hemphill.

McDonald’s is proud to partner with Focus Features and its movie RACE in its 365Black initiative. McDonald’s 365Black platform was created to celebrate the pride, heritage and achievements of African-Americans year round. Be sure to follow @365Black on Twitter and follow the conversation using #LikeJesse.

About Jerry Milani

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Jerry Milani is a writer and public relations executive living in Bloomfield, N.J. He has worked in P.R. for more than 30 years in college and conference sports media relations, two agencies and for the International Fight League, a team-based mixed martial arts league, and as a freelance professional. His PR clients have included Wizard World and FAN EXPO, which produce pop culture and celebrity conventions across North America, USA Wrestling, the National Lacrosse League, Strat-O-Matic Media, the Pacific Life Open and Pilot Pen Tennis tournaments and dozens of others. Milani is also the director of athletic communications for Caldwell University. He is a proud graduate of North Rockland High School and Fordham University and when not attending a Yankees, Rams or Cougars game can be reached at Jerry (at) JerryMilani (dot) com.

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