Sports Media Report
GolfStatus announces an update, including a redesign and rebranding of its mobile golf app. The new interface focuses on providing the most straightforward, practical on-course user experience possible with a sleek, easy-to-read black and white color scheme and intuitive design. The rollout is the first of many, as the Nebraska-based tech company embarks on a busy season of new feature rollouts and updates for its mobile app and web-based course management software.
GolfStatus offers players hole-by-hole GPS for thousands of domestic and international courses, in-app scoring, round histories and player statistics, a competitive leaderboard, and social features that facilitate play among friends and colleagues. GolfStatus enables golfers to track their progress, while its web-based course management software allows courses and sponsors to engage golfers through in-app rewards, sweepstakes, and prizes offered at the moment a user has a memorable experience on the course. Courses, brands, and sponsors leverage the app to drive more rounds, revenue, and engagement; at the same time, golfers win free rewards, and take advantage of practical features on a customizable platform.
As GolfStatus gears up for future rollouts, the company is working directly with courses around the country looking to team up with sponsors and broaden the reach of their mobile channel through meaningful engagements with golfers. GolfStatus will also roll out a number of key updates as the season ramps up: GolfStatus-equipped courses will soon be able to streamline tournament management and other time-consuming operational functions through the course management dashboard. The app will also soon offer live scoring and gaming features, as well as a coaching dashboard for high school and collegiate teams.
“The 2017 season will be our most evolutionary one yet,” says Peed. “Our aim is to continue to empower courses and brands to capitalize on our rewards platform, while adding value to our user experience with features that make the game more personal, more engaging, and more fun for golfers.”
