Sports Media Report
This week Electronic Arts Inc. (NASDAQ: EA) revealed that, thanks to a strong opening weekend by EA SPORTS™ Madden NFL 19, the franchise has surpassed an estimated 130 million sell thru units to-date during its illustrious football career. In addition, mobile Madden NFL games have climbed to nearly 73 million installs, with the forthcoming Madden NFL Overdrive set to push that number even higher when it launches on August 15. Through the years Madden NFL continues to be North America’s biggest sports game franchise. There’s never been a better time to jump in for yourself and Make Your Play.
“It’s incredible how many people have enjoyed Madden NFL over the years, and the impact it’s had on not only teaching the sport of football, but growing the love of it as well,” said Cam Weber, EVP and Group GM, EA SPORTS. “Every year Madden NFL is the game that kicks off our season of EA SPORTS games, and it continues to be one of the titans of the game industry.”
Madden NFL has also assigned ratings to more than 10,000 NFL players, and has virtually represented intangibles like speed, throw power and tackling ability of some of the best to ever play the game. Every week the Madden NFL franchise updates the ratings of over 400 NFL players in order to deliver the most realistic experience possible to football fans.
Madden NFL 19 is developed in Orlando, Florida by EA Tiburon and is available now for Origin™ on PC, Xbox One and PlayStation®4. For more information on EA SPORTS Madden NFL visit www.easports.com/Madden-NFL. Join the EA SPORTS Madden NFL conversation on Twitter and Facebook.
The mark “John Madden” and the name, likeness and other attributes of John Madden reproduced on this product are trademarks or other intellectual property of Red Bear, Inc. or John Madden, are subject to license to Electronic Arts Inc., and may not be otherwise used in whole or in part without the prior written consent of Red Bear or John Madden. All rights reserved.
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