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Cheribundi Expands ESPN Sponsorship Of Bowls, Hoops

Cheribundi bowl-logo_newDid you know that Cheribundi is the leading producer of tart cherry juice products in the U.S.? The upstate N.Y. company wants to make sure that millions of fans know it, as it has extended its sponsorship with ESPN by adding seven College Football Bowl Games and six NCAA college hoops games to their sponsorship roster.

The Bowls include:

Cheribundi Tart Cherry Boca Raton Bowl
Birmingham Bowl
Lockheed Martin Armed Forces Bowl
Mitsubishi Motors Las Vegas Bowl
DXL Frisco Bowl
Bad Boy Mowers Gasparilla Bowl
Academy Sports + Outdoors Texas Bowl
Air Force Reserve Celebration Bowl

And the basketball games include:

State Farm Champions Classic
Charleston Classic
Myrtle Beach Invitational
Hawaiian Airlines Diamond Head Classic
NIT Season Tip-Off
Wooden Legacy
Jimmy V Classic Presented by Corona

“We’re excited to further our involvement with ESPN by adding additional College Football Bowl Games and NCAA Basketball Tip-off Classics to our sponsorship this season,” says Cheribundi CEO Steve Pear in a statement. “Expanding this collegiate sponsorship is a natural extension as we continue to increase our partnerships in the sports community, including the 240 college and professional sports teams that drink Cheribundi as part of their training regimen.”

About Jerry Milani

Jerry Milani is a writer and public relations executive living in Bloomfield, N.J. He has worked in P.R. for more than 30 years in college and conference sports media relations, two agencies and for the International Fight League, a team-based mixed martial arts league, and as a freelance professional. His PR clients have included Wizard World and FAN EXPO, which produce pop culture and celebrity conventions across North America, USA Wrestling, the National Lacrosse League, Strat-O-Matic Media, the Pacific Life Open and Pilot Pen Tennis tournaments and dozens of others. Milani is also the director of athletic communications for Caldwell University. He is a proud graduate of North Rockland High School and Fordham University and when not attending a Yankees, Rams or Cougars game can be reached at Jerry (at) JerryMilani (dot) com.

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