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Football Star DK Metcalf Partners with Nestlé Nesquik

Photo: Business Wire
Photo: Business Wire

Today, Nesquik® officially announced the brand’s partnership with Seattle wide receiver DK Metcalf, who will star as the face of the Nesquik® #KeepOnChuggin campaign. As a player and a person, Metcalf perfectly embodies the message of the new campaign, which aims to serve up motivation in a bottle.

As part of the campaign, Metcalf will star in a series of Nesquik® digital ads and social media content to help motivate others to #KeepOnChuggin, because when you’re in the zone, the worst thing you can do is hit the pause button.

“It’s no secret that I’m a huge fan of Nesquik®, you can even check my Instagram,” said Metcalf, the self-proclaimed strawberry milk connoisseur. “Strawberry Nesquik® has always been a go-to for me whenever I need to fuel up for the next practice, the next workout or any obstacle in my way. I’ll definitely be reaching for a bottle to #KeepOnChuggin as I start this next chapter as a professional football player.”

Nesquik’s® #KeepOnChuggin campaign is a rallying cry to keep pushing past your limits. It’s a kickstart – in a bottle – that says, “drink this and I better not see you stop pursuing your dreams until you get where you’re trying to go.” Nesquik® embodies “chuggin’” in two ways. First, it’s packed with protein to help you keep pushing and break through boundaries. But it also comes in a wide mouth bottle and is made to be drunk cold. You don’t sip delicious Nesquik®, you chug it.

“As a brand, we can’t think of anyone better to represent #KeepOnChuggin than DK. His work ethic, determination and relentless pursuit of his dreams is inspiring and mirrors the message of our latest campaign,” said Jany Xu, Marketing Manager for Nesquik®. “We’ll be cheering for him proudly as he enters his first season of professional football.”

About Jerry Milani

Jerry Milani is a writer and public relations executive living in Bloomfield, N.J. He has worked in P.R. for more than 30 years in college and conference sports media relations, two agencies and for the International Fight League, a team-based mixed martial arts league, and as a freelance professional. His PR clients have included Wizard World and FAN EXPO, which produce pop culture and celebrity conventions across North America, USA Wrestling, the National Lacrosse League, Strat-O-Matic Media, the Pacific Life Open and Pilot Pen Tennis tournaments and dozens of others. Milani is also the director of athletic communications for Caldwell University. He is a proud graduate of North Rockland High School and Fordham University and when not attending a Yankees, Rams or Cougars game can be reached at Jerry (at) JerryMilani (dot) com.

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