Home / News / A-Rod Up To Bat For Presidente

A-Rod Up To Bat For Presidente

a-Rod PResidenteAnheuser-Busch InBev today announced a landmark partnership between the iconic Dominican pilsner Presidente Beer and Alex Rodriguez, with the baseball legend and entrepreneur joining as Chairman of Presidente USA.

Long associated with Miami sports, Presidente Beer is taking the next step in its legacy by partnering with Rodriguez, who will bring a new energy to the brand by transcending the role of spokesperson and truly helping direct the brand’s efforts toward the rich, Dominican culture that Presidente represents.

Rodriguez, the son of Dominican immigrants, first picked up a baseball on the fields of Washington Heights, New York, before rising to the pinnacle of America’s pastime. His journey embodies the pride and passion that has driven Presidente Beer forward since its inception in 1935.

“Growing up as a Dominican-American in the US, Presidente was not only a beer, it was part of our community. It connected my parents to their home and was a part of every major community event, big or small,” said Rodriguez. “It is truly an honor to get behind a brand with such a deep connection to my heritage and culture, and I cannot wait to help build its future.”

Acquired by Anheuser-Busch in 2012, Presidente beer is a powerful symbol of Dominican culture both stateside and abroad, known as a true taste of the Caribbean.

“We could not be more excited about this partnership with Alex Rodriguez, who is himself an incredible ambassador for the Dominican culture. Presidente is the number one Dominican beer brand in the world with tremendous growth potential here in the US on the back of this unique partnership,” said Ricardo Marques, Group VP Marketing for Value and Core, Anheuser-Busch.

As Chairman of Presidente USA, Rodriguez will help grow the Presidente brand presence in the U.S. in 2020 and beyond, including the release of new products and materials.

About Jerry Milani

mm
Jerry Milani is a writer and public relations executive living in Bloomfield, N.J. He has worked in P.R. for more than 30 years in college and conference sports media relations, two agencies and for the International Fight League, a team-based mixed martial arts league, and as a freelance professional. His PR clients have included Wizard World and FAN EXPO, which produce pop culture and celebrity conventions across North America, USA Wrestling, the National Lacrosse League, Strat-O-Matic Media, the Pacific Life Open and Pilot Pen Tennis tournaments and dozens of others. Milani is also the director of athletic communications for Caldwell University. He is a proud graduate of North Rockland High School and Fordham University and when not attending a Yankees, Rams or Cougars game can be reached at Jerry (at) JerryMilani (dot) com.

Check Also

Moonshot and CTH Advisors Join Forces to Leverage National Security Tech to Protect Sports Executives, Athletes, Events and Organizations

Moonshot, one of the fastest growing companies in the national security space, and CTH Advisors, ...