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Ready® Nutrition Named Official Sports Drink Company of the AAU

Ready LogoReady® Nutrition (@ready_nutrition), one of the fastest growing sports nutrition companies in America, today announced that Ready has been named the Official Sports Drink of the Amateur Athletic Union (AAU). This agreement between AAU and Ready Nutrition is a unique partnership that will allow the fast-growing brand to reach even more athletes and further build on its mission of helping athletes achieve their goals.

Ready Nutrition will be the official sports drink provider of the AAU with its proprietary sports drink products featuring all-natural and functional ingredients that prepare athletes to compete at their highest levels. The AAU is the largest, volunteer based, multi -sport organization in the United States with nearly 700,000 athletes competing in local, regional and national championships across 41 sports.

“One of our stated goals has always been to help young athletes achieve their performance goals through best practices in sports nutrition.” said founder and president Pat Cavanaugh, a former Division 1 college athlete at the University of Pittsburgh where he was a two-time basketball captain.

“To be able to impact and assist literally hundreds of thousands of up and coming athletes as they strive to reach their athletic potential and their ultimate individual or team goals, is just an amazing opportunity for our Ready Nutrition team.”

“As President/CEO of the AAU, I strive to identify strategic partners who share in the AAU’s 130-year plus vision of providing athletic opportunities for all, in a safe, quality environment,” said Dr. Roger J. Goudy, President/CEO of the Amateur Athletic Union (AAU). “The health and well-being of our athletes has always been the AAU’s utmost priority. Partnering with a brand that is as progressive as Ready Nutrition as the new ‘Official Sport Drink of the AAU’ provides participants a valuable hydration resource as they compete in AAU events. We look forward to building a strong relationship for many years to follow.”

The two organizations will kick-off their partnership at the AAU’s National Football Championships scheduled for this December 10-15 in Orlando featuring teams from across the United States.

About Jerry Milani

Jerry Milani is a writer and public relations executive living in Bloomfield, N.J. He has worked in P.R. for more than 30 years in college and conference sports media relations, two agencies and for the International Fight League, a team-based mixed martial arts league, and as a freelance professional. His PR clients have included Wizard World and FAN EXPO, which produce pop culture and celebrity conventions across North America, USA Wrestling, the National Lacrosse League, Strat-O-Matic Media, the Pacific Life Open and Pilot Pen Tennis tournaments and dozens of others. Milani is also the director of athletic communications for Caldwell University. He is a proud graduate of North Rockland High School and Fordham University and when not attending a Yankees, Rams or Cougars game can be reached at Jerry (at) JerryMilani (dot) com.

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