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beIN SPORTS Strikes Partnership With XUMO TV

BeinSports-Xtra-MessibeIN SPORTS announced today the launch of beIN SPORTS XTRA, the network’s free, 24/7 English-language live sports streaming channel, on XUMO TV’s leading, free, ad-supported streaming TV service in the U.S., followed shortly by availability in Canada. beIN SPORTS XTRA (Channel 746) joins the growing list of 190+ channels on XUMO, currently available in 45 million U.S. households via a multi-screen distribution network of smart TVs, mobile, web and streaming boxes.

“We are excited with the response received from fans and viewers upon launching beIN SPORTS XTRA in November 2019, and are even more thrilled to now announce the joining of forces with popular XUMO TV,” said Antonio Briceño, beIN SPORTS Deputy Managing Director for North America. “Adding beIN SPORTS XTRA to free streaming television services like XUMO gives sports fans everywhere enhanced access to our world-class content, and we look forward to a successful ongoing partnership with the XUMO team.”

XUMO was designed with content discovery in mind, offering hundreds of channels comprised of premium and digital programming that feature both LIVE and on-demand options across 12 genres. XUMO delivers its over-the-top (OTT) video-on-demand (VOD) and LIVE linear digital channels through a wide array of best-in-class content partnerships.

“Sports programming is especially popular with XUMO viewers, and beIN SPORTS XTRA is providing premium, live content from nearly a dozen different sports categories,” said Stefan Van Engen, SVP of Content Partnerships and Programming at XUMO. “We’re pleased to add this exciting new channel to our growing lineup.”

About Jerry Milani

Jerry Milani is a writer and public relations executive living in Bloomfield, N.J. He has worked in P.R. for more than 30 years in college and conference sports media relations, two agencies and for the International Fight League, a team-based mixed martial arts league, and as a freelance professional. His PR clients have included Wizard World and FAN EXPO, which produce pop culture and celebrity conventions across North America, USA Wrestling, the National Lacrosse League, Strat-O-Matic Media, the Pacific Life Open and Pilot Pen Tennis tournaments and dozens of others. Milani is also the director of athletic communications for Caldwell University. He is a proud graduate of North Rockland High School and Fordham University and when not attending a Yankees, Rams or Cougars game can be reached at Jerry (at) JerryMilani (dot) com.

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