REELY Corp. and the National Junior College Athletic Association (NJCAA) announced a three-year partnership on Thursday to make REELY the official provider of real-time clips, highlights, and condensed games during its national championships for the 2019-2022 seasons. This partnership will empower the NJCAA to create and distribute short-form content to boost social engagement and provide fans with dynamic content faster than ever before. This news is the latest in a string of REELY partnerships at the collegiate level, including PrestoSports, the ECAC and the NAIA.
“As the NJCAA continues to advance its digital approach to an international audience,” stated Dr. Christopher Parker, NJCAA President & CEO, “we are pleased to partner with REELY and its state-of-the-art platform. Not only will this partnership grow our national championship exposure, but it will provide benefits to our membership across the board. We look forward to this relationship that will elevate our content strategy to new heights.”
In the past year, REELY added over 100 collegiate, semi-pro and professional teams and leagues to its rapidly expanding customer list. The AI platform creates huge new content opportunities by automatically clipping highlights from a broad range of field and court sports including basketball, football, soccer, baseball, softball, volleyball, lacrosse and hockey.
“Our customers want to reach fans by showcasing amazing moments from their student athletes,” said Ian Stephens, CMO and Co-Founder of REELY. “There is an unprecedented demand for short-form content but creating that content is costly and time-intensive. With the REELY platform, customers can easily curate and share the best highlights from multiple simultaneous events in real-time – effectively giving one person the power of a professional editing team.”